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Baseball
Fans paid to attend a baseball game between two teams in the New York city area in Queens. This lead to the development of advertising and getting more customers. -
College sports
Sports are brought colleges. This is when the NCAA was formed for college sports. This became some of the most popular sorting events, bring in more money each time. -
Profession Sports Players on advertisements
Lou Gehrig is put on the Wheaties Box as an advertisement to get more customers. This is one of the first ways a promotion for a product is shown with a professional sports player. -
Women's Sports
A women's sporting team was created during World War II as men were at war. These sporting events brought people together, but also helped make a profit as people were intrigued by women playing sports. -
Endorsements
Wilson Sporting Goods signed golfer Babe Didrikson to an endorsement contract for 100.000 dollars per year. This was considered a higher amount of money due to the time of this event. This promotion was a great way to gain more customers as Babe Didrikson was very famous at this time. -
Blue Ribbon Sports
Phil Knight creates Blue Ribbon Sports with has become the company Nike. They started out as just a small business that has now become world wide. They made their way to the top by helping making professional athletes unique shoes that are specially made to them. These shoes were able to form to their feet which intrigued lots of people. -
Disney World
Disney World was created to entertain children and adults though various different activities. People from all over the country came to Disney World to participate. This generated a large income for Walt Disney and was considered a major breakthrough in entertainment marketing. -
Olympics
The Olympics are finally commercialized to gain more attention and customers. Their goal was to make the Olympics profitable which is what they did after using advertisements. -
Sports Marketing High School
Sports marketing classes were brought to classrooms to teach children what it's all about since it had become a very large part of the business world. It was one of the fastest growing marketing courses. -
Naming Rights
Chicago Bears was the first franchise to sell naming rights. Bank One had become presenting sponsor. -
World Cup Final
1.2 billion people watched the World Cup Final in 2006. That was 17% of the world's population. This was one of the bet places and most expensive to advertise your product or place. -
Summer Olympics
NBC sets record of its own as advertising tops $1 billion for the Summer Olympics. -
Danica Patrick
Danica signs as first female driver in NASCAR. GoDaddy signed her to their team which was a great opportunity for them as people were interested in the first female to race in NASCAR. -
Simone Biles
She is now the richest gymnast in history. She had millions of dollars in endorsements since she had multiple gold medals from the Olympics. Everyone watched her and looked up to her in the gymnast world which was great for companies in gymnastics. -
CES
CES is the most expansive tech event of the year. Keynotes are given by the largest CEOs in the world. It's a chance for business development staff from marketing agencies and brands can trade business card sand set up future meeting with future customers. -
Super Bowl
The super bowl gives you the chance to combine brands, entertainment, sport, and culture like no other event. In game ads run more than $5 million dollars and include massive promotion and A-list stars. Even before kickoff, there is entertainment appearing at parties, brand ambassadors making appearances at the super bowl city, hall of fame coaches providing x's and o's at the corporate functions. This is one of the best chances to generate more customers. -
The Grammys
The Grammys are a great opportunity to identify emerging talent and are a fabulous discovery tool for marketers. Look for the top artists for your next campaign. -
South Beach Food and Wine Festival
South Beach Food and Wine festival is the super bowl of culture. This massive festival is used to tap into the culinary trends and consumer passions. -
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Swimsuit Issue
The famous Sports Illustrated Swimsuit issue and turned this magazine into a business with opportunities for global resorts and tourism boards to be involved. It also gives a chance for integrated brand promotions, and a launching pad for models. Sports Illustrated has been able to turn print pages into a social and broadcast platform. -
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Daytona 500
This major sporting event has create more opportunities for branding than most sporting events around the country/world. People use these events for networking and setting up meetings with the major industry players that are in town. You can get ahead to start on planning for the remainder of the season. -
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NBA Slam Dunk
This is great opportunity to gain popularity with your company or brand. NBA slam dunk competitors need sponsors to keep working. Though if it's a competition with customers, they can win a certain prize which could be your product or a sale with your brand/company. -
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The Oscars
This is the time to find the new star on the rise that will help boost the face of your campaign of your business. It gives you the peek of the highest fashion and what type of person you want to be the face of your brand or company.