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Product Life Cycle of the Rich and Famous - Rihanna

  • Introduction

    Introduction
    Rihanna, a popstar who used music to escape her home troubles and turned into a world-renowned celebrity. Her musical journey started back in her school days in Barbados, she was in a trio with two of her classmates. It all started in 2003 when friends introduced her and fellow bandmates to record producer Evan Rogers, who was on holiday in Barnados. He helped Fenty record a demo that led to an audition with the rapper Jay-Z, head of Def Jam record label at the time.
  • Growth

    Growth
    The first of many well received hit albums, In 2005 Rihanna released her first album "Music of the Sun" which sold over two million copies across the globe, even charting top 10 in Uk charts.
  • Maturity

    Maturity
    After her first number-one single, the good girl gone bad, her first Grammy, and many more awards soon after, Rihana took a 3-year break before releasing her 2016 Album 'Anit'. Her fans were not disappointed, this album shot straight to number 1 two weeks after its debut.
  • Decline

    Decline
    Rihanna never had a decline for her popularity has always remained the same, but after her 2016 album 'Anti she would go on to feature in a few songs in 2017 before taking a break from music. In 2017 she appeared on N.E.R. D's epic “Lemon,” Future's “Selfish,” DJ Khaled's “Wild Thoughts,” and Kendrick Lamar's “Loyalty.”
  • Decision Point

    Decision Point
    After taking a break to focus on her personal projects such as Fenty Beauty, Savage Fenty, Fenty Skin, her fans have become restless and desperate for a new album. She that point where she's either going to continue her other projects or work on music, but there have been some rumors of a new album in the works.