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George Washington
Communication Method: Primarily written correspondence, official proclamations, and speeches to Congress- Relied on newspapers and printed circulars
- Formal, written communication was the primary method of reaching the public
- Used personal letters and official documents to communicate government actions
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Abraham Lincoln
Communication Method: Telegraphs, public speeches, and written addresses- First president to extensively use telegraphs for rapid communication
- Delivered powerful written speeches like the Gettysburg Address
- Used newspapers to spread his message during the Civil War
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William McKinley
Communication Method: Newspapers, public speeches, and written statements- Expanded use of print media
- Began more structured press relations
- Utilized newspaper interviews more consistently
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Theodore Roosevelt
Communication Method: Press conferences, newspapers, public speeches, and direct media engagement- First president to hold regular press conferences
- Coined the term "bully pulpit" - using the presidency as a platform to communicate
- Extremely media-savvy, gave frequent interviews
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Franklin D. Roosevelt
Communication Method: Radio "Fireside Chats", newspapers, public speeches- Revolutionized presidential communication through radio
- Delivered 30 "Fireside Chats" during his presidency
- Used radio to explain complex policies directly to American homes
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John F. Kennedy
Communication Method: Television, press conferences, televised speeches- First "television president"
- Held live, televised press conferences
- Used visual media to project youth, energy, and charisma
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Bill Clinton
Communication Method: Television, early internet, town hall meetings- Embraced emerging digital communication technologies
- First president to have a White House website
- Used town hall meetings to create sense of direct connection
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Barack Obama
Communication Method: Social media, YouTube, Twitter, Facebook- First "social media president"
- Used digital platforms to communicate directly with citizens
- Launched WhiteHouse.gov with extensive digital resources
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Donald Trump
Communication Method: Twitter, direct media confrontations, press conferences- Unprecedented use of Twitter as primary communication platform
- Bypassed traditional media through direct social media posts
- Created controversy and immediate news cycles through tweets