Product Life Cycle of Shawn Mendes

  • Introduction

    Introduction
    Shawn Mendes started his music career in 2013, after posting his first cover video to Vine. It's only a seven second clip of him singing and playing the guitar, but the video took off like wildfire.
  • Growth

    Growth
    Shawn Mendes released his first few songs being Show You, One of Those Nights, The Weight and his most popular one that got him noticed Life of the Party. His first song Life of the Party peaked at number 24 on the US Billboard Hot 100.
  • Maturity

    Maturity
    Shawn Mendes had his first ever sold out headline arena show at Mohegan Sun Arena in Ct.
  • Decline

    Decline
    Shawn Mendes opened up to the world about having anxiety and dealing with his mental health.
  • Decision Point

    Decision Point
    Shawn Mendes started to get therapy and decided to go on a tour around the world to be with his fans.