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logo #1
Caleb Bradham a pharmacist created a drink made of sugar, water, caramel, lemon oil, nutmeg, and other natural additives. He sold it at his pharmacy in New Bern, North Carolina under the name "Brad's Drink" which enjoyed instant local success. -
logo #2
renamed the drink pepsi - cola, said his drink was a healthy refreshment to help boost energy levels.By this time, Coca Cola had already become an overnight sensation, so it's not surprising that he wanted to go in a very similar direction. -
logo #3
this was an attempt to make the logo more clear and smooth. Used bolder script for a stronger brand presence. -
logo #4
font is modified to make the logo bolder for more simplicity. At this time the company touted the slogan, "The Original Pure Food Drink." -
logo #5
grown into a international brand. The font still uses serifs but they are minimized, along with any decorative flair that may have survived from earlier iterations. -
logo #6
WWII a very patriotic feelings in the US are at an all-time high. Blue was added along with an iconic bottle camp which would endure for 12 years. -
logo #7
the logo was was updated to read PEPSI. The logo was wanted to look symmetrical and iconic -
logo #8
The bottle look was faded away this famous boxed-in version of the company's brand. this is also the first time a third color is added -
logo #9
this is the first time Pepsi uses an unconventional and modern custom typeface that will help the company's image as innovative and future-minded. -
logo #10
pepsi is adding different things to the logo from other past logos including the bottle cap the font of the logo has also been changed. -
logo #11
Pepsi eliminates the box completely so the woodwork and icon stand out more. They wanted blue as a more dominant color also helps distinguish the brand compared to other brands. -
logo #12
the logo has been updated along with adding some 3D shading to the new and improved logo. -
logo #13
the logo is given more of the effect of 3D shading. meaning a visual hint of how refreshing the beverage can be. -
logo #14
Pepsi unleashes a lower case wordmark in a thin, distorts the cap icon by stretching it over a sphere - a nod to the company's reach as an global purveyor of commerce and culture. -
logo #15
even more simplicity was achieved as designers removed the blue circle around the logo allowing it to carve its white center from the surrounding negative space.
