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Birth
Peggy Siota was born in 1956 in Massachusetts, US. -
A Photographer is Born
While working at Fred Segal (a clothing compony based in Hollywood, CA), Peggy thought herself how to take pictures. Many actors/models asked her to take their pictures. To earn extra money, Peggy began taking headshots. -
Photographing Celebrities
Peggy has photographed many celebrities such as Tina Turner, Jessica Simpson, and Tom Cruise. -
Campains
Peggy has also created campain ads for companies such as Pac Sun, Levis, and Nike. -
Magazines
Peggy's celebrity portraits have graced the covers of magazines such as GQ, Rolling Stone, and Vanity Fair. -
Commercials
In 1994 Peggy began directing commercials. She has directed commercails for companies such as Toyota, Apple, and NASCAR. -
Volvo Campaign
Peggy's 1998 Volvo campaign garnered much attention being the first to infuse lifestyle imagery into automotive advertising. -
GUESS WHO?
In 2000, Peggy's first book GUESS WHO?, An interactive book of celebrity-in-disguise portraits, was published. GUESS WHO? challenges its reader to decipher, identity and search for subtext to discover who the picture is of. -
Gallory
The Fahey/Klein Gallery in Los Angeles staged an exhibition of images from GUESS WHO? soon after its publication -
AIDS Project Los Angeles
All of Peggy's profits from GUESS WHO? and its exhibition were donated to AIDS Project Los Angeles. -
Insperation
Gary Oldman inspired Peggy to create the book. During a photoshoot, Gary brought in many diffrent hats. He would show off a diffrent character while wearing each hat. -
Interesting Pictures
Peggy wanted her subjects to take interesting photos. She wanted actor Jeff Bridges to stick his head in a hole. To convince him, Peggy let Jeff take a picture of her while she stuck her head in a hole. -
Today
Peggy nows lives outside of Los Angeles with her husband Jay, their five children, two dogs, two goats, two cats, and a bunny.
