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Olivia Humphrey: Her past and her journey with Kanopy
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Graduated From University of New South Wales
Olivia Humphrey graduated from University of New South Wales with a Bachelor of Science, Psychology in 1998. As stated in the presentation, she decided that she doesn't want to be a psycologist after that. -
Olivia moved to London to start her Media Management Career
Olivia Decided to move over to London where she started her Media Management Career.There, she worked at BBC Worldwide, specializing in brand management -
Olivia started working at the Disney Channel in the event marketing section
In February 2002, she worked at the Disney Channel in the event marketing section. -
Olivia moved back to Australia where she worked at Austar
In December 2002, Olivia decided to move back to Australia where she worked at Austar Entertainment in the Customer Relationship Management department -
Took up Product development and marketing role in Roadshow Entertainment
Olivia was involved in product development and marketing while working at Roadshow Entertainment. Quoting from what she mentioned in her presentation, "It was while I was at Roadshow Entertainment that I was researching some news channel for these documentary material...I was surprise to see that despite students being the highest consumers of online video, video isn't really used much in the tertiary curriculum at all...".
This is where she spotted a gap in the market. -
Quit her job at Roadshow Entertainment
In 2006, Olivia quited her job in Roadshow Entertainment and went backpacking for a year. -
Month 11th in Amsterdam
Month 11th, sitting in Amsterdam, danging their feet in the canal with a beer in the hand. Had a conversation on where they should live, perth or Sydney. That is where Olivia and her now-husband is arguing about where they should live (Perth or Sydney). Olivia's husband persuded her to give herself a year to write and test her business plan. -
Started writing and testing her business plan
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Kanopy starts its DVD distribution
Kanopy's DVD distribution service started in 2008 where Olivia used part of her home as the place where she conducted her business. -
Kanopy started its streaming servicing
In 2010, Kanopy Streaming Service is formed to target the growing demand for online streaming educational content -
Kanopy expands into the US market
Between late 2012 to early 2013, Kanopy has expanded into the US market only after Media Education Foundation has granted Kanopy the rights to market Kanopy’s digital products to their clients such as Harvard University
