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Phil Knight and Will Bowerman
They both contribute $500 towards the company called "Blue Ribbon Sports" - later becoming Nike -
Import
They start to import cheap running shoes from japan and sell them by post for profit in the USA -
Outlet
The first BRS outlet is opens in California -
Sole
The 'waffle' sole for running shoes was inventend and the trainers quickly became the best selling shoes in the USA -
Swoosh
For only $35 the now globally famous 'swoosh' Nike symbol is created by a graphic design student -
Nike
Whilst asleep the employee of BRS dreams of the greek god Nike and proposes it as the company's new name it is accepted -
John McEnroe
One of the first celebrities sportsmen signs a deal with Nike -
Air-sole
The Air-Sole is invented, and once again, Nike revelutionised the world of training shoes -
Public Limited Company
Nike becomes a public limited company and starts to sell shares to members of the public who want to invest in Nike -
Air-Jordan
Michael Jordan agrees to endorse his own line of Nike trainers to be known as "Air-Jordan" -
Nike's revenues top $1 billion
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Marketing Department
Nike's marketing department came up with tthe "JUST DO IT" slogan.