Nike

By i will

  • Forming BRS (Blue Ribbon Sports)

    Phil Knight and Bill Bowerman both contribute 500 usd to form the company called BRS later to become Nike

  • Start of BRS

    They start by importing cheap Japanese running shoes and selling them by post for a profit in the USA

  • First Retail Outlet

    The first BRS retail outlet (American for shop) opens in California.

  • The Name Nike

    Whilst asleep, an employee of BRS dreams of the greek god Nike and proposes it as the company's new name. It is accepted.

  • The Nike Logo

    For only $35 the now globally famous 'swoosh' Nike symbol is created by a graphic design student.

  • The Shoes

    The 'waffle' sole for running shoes is invented, and the trainer quickly becomes the best selling training shoe in the USA.

  • John Mcenroe

    One of the first celebrity sportsmen - John McEnroe - signs a deal with Nike

  • Air Sole

    The Air-Sole is invented and once again, Nike revolutionize the world of training shoes.

  • Nike goes Public

    Nike becomes a public limited company and starts to sell shares to members of the public who want to invest in Nike.

  • The Nike Shark

    Nike develops the first shoe for use on grass and turf.

  • Michael Jordan

    Michael Jordan agrees to endorse his own line of Nike trainers, to be known as Air Jordan.

  • Nike's Revenue Tops 1B$

    Nike's revenues top $1 billion.

  • "Revolution"

    Nike's ad for Airmax is soundtracked by the Beatles and it is called "Revolution"

  • "Just Do It !"

    Nike's marketing department come up with the Just Do It! slogan.

  • Tiger Woods

    Nike signs Tiger Woods

  • Lebron James

    Nike signs Lebron James

  • Employees

    Nike employs more than 44,000 people worldwide

  • NBA

    Nike signs a deal to become the official apparel supplier for the NBA starting 2017

  • Revenue

    Nike makes over $ 44B revenue in one year