Netflix

By craigakoenig

  • Founded 1997

    According to Reed Hastings(Dec 1, 2005), Reed Hastings and Marc Randolph created Netflix in 1997 in Scotts Valley California. Netflix would grow from this beginning to be a massive influence on American culture and a staple in American society. Hastings, Reed (Dec 1, 2005), "How I did it", Reed Hastings, Netflix INc

  • Netflix goes public

    When Netflix stock went public the company sold 5.5 million shares at 15 dollars each. This would allow the company to expand its endeavors and create more impact.

  • Netflix sues Blockbuster

    Blockbuster starts offering movie rentals orchestrated over the internet and Netflix believes this to be an infringement on their patented idea. Blockbuster settled the case and details were kept confidential, however, the lawsuit shows a significant change in the way Americans were acquiring their video entertainment.

  • Netflix starts streaming

    Initially created as an internet rental service, Netflix created a streaming service and video-on-demand service to add to their business plan. At first, the service isn't seen as viable because internet speeds were still too slow. However, Americans begin to use the service more and more.

  • Streams overtake DVD shipments

    Americans use streaming more as internet technology catches up. This begins the end for brick and mortar video rental stores

  • Largest internet trafficking service in North America

    The success of Netflix leads to phenomenal growth as they dominate the market in America and North America in general. The growth again allows them to expand their influence as they diversify their services.

  • Begin creating original content

    As Netflix continues to grow they have the ability to begin creating original content. They have grown from a video rental company to a streaming service to a movie studio. They are commonplace in most American homes. The series House of Cards begins a long line of Netflix originals.

  • Academy Awards domination

    Netflix earns more Academy Award nominations than any other studio with 36. Of the 36, seven win making Netflix the most successful studio that year.

  • Decline in stock

    Netflix experiences a significant drop in stock prices as Americans begin to experience streaming fatigue. Also, according to Dani Cook (October 14, 2022), "An influx of competitors has hurt Netflix's position in the market." Americans are seeing more options for entertainment than Netflix. This signals a need for Netflix to once again begin to diversify. Cook, Dani (Oct 14, 2022), https://www.fool.com, The Motley Fool

  • Chris Rock and live streaming

    Chris Rock delivers his newest routine called "Selective Outrage" in a format called live streaming. This format appears to be a mix of pay per view but as its happening. Its Netflix's newest attempt to improve their position in an ever ending landscape of video entertainment possibilities.