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Period: to
Music industry through the decades
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Increase in the number of teenagers
The baby boom of the 1940's meant that there was an increase in the number of teenagers in the 1950's. This made the teenager market a valuable market for institutions to target and sell to. -
Rock'n'roll became popular
Rock'n'roll became popular amongst teenagers in the 1950's. -
Why was Rock'n'roll so popular?
Teenagers did not want to listen to the same music as their parents and began to see themselves as havign seperate identies from their parents. Many teenagers rejected their parents values and beliefs and chose to listen to music that their parents would reject, like rock'n'roll. -
Why did parents not like rock'n'roll?
They thought the dancing was too sexual lewd for teenagers to be doing. Much of the rock'n'roll dancing emulated dancing that black people would have done in black jazz clubs of the 1930's. And the majority of white parents would not have liked the idea of their children dancing in a way that was similar to the way black people danced. -
Subcultures
Teenagers now form diffrent subcultures. Each subculture was targeted by instituions to sell to and make revenue from. -
Types of subcultures
Some of these subcultures include mods, rockers, bikers, freaks and hippies. -
Musicians were no longer designed by institutions
Many bands and artists, such as the beatles, now wrote, played and recorded their own type of music without being told what to do by instituions. This made the songs and music more personal and made the audiance feel closer to the musicians. -
Music became political
Music was now recognised by many as a tool to motivate people politically. An example of this is the artist Bob Dylan released an anti-Vietnam war song called 'blowing in the wind'. This shows that musicians were trying to pursuade and motivate people politically through music for the first time in the 1960's -
Rise of black artists
Black artists, such as Diana Ross, became more popular in the 1970's due to political changes such as the removal of segregation. -
Rise of the singer song writer
Singer song writers, such as Eric Carmen, became more popular as audiance prefered more personal lyrics from artists. As they left they could get to know the artist via the lyrics and so they felt closer to artists who wrote their own music. -
Branding
Music was now being used as part of branding. Movies, such as saturday night fever, now had soundtracks which the audiance could buy. These soundtracks were part of the branding and marketing of a synergy. -
Rise of music videos
The 1980's saw the rise of music videos as now the audiance could see music videos regularly on television through channels such as MTV. -
New genres of music
Hard rock became popular in the 1980's. Popular hard rock bands include iron maiden and bon jovi Synth pop also became popular. Synthesisers were new musical technology in the 1980's and were now becoming popular amongst musicians. The use of synth then created a new genre of music called Synth pop. Popular synth pop bands include ABC and Duran Duran. -
New technology
There were two main technological revolutions. One was that the CD was invented. This meant people could store and listen to more music at home. The second was that personal music player technology, Walkmans, were becoming better and cheaper. This meant people listened to more music as they listened to music on the move now. -
The internet
The internet now allowed people to listen to music and download music online. This lead to music piracy. -
Mp3
This new method of storing music data was becoming more popular as it created music of higher audiable quality and ensured there was no data loss in the music.
