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Loyalty Club
Companies allow children to join their "loyalty club" to give out prizes and the more the kids consume their products, the higher their status is ranked -
Terrible Toddlers
Toddler's become set into a marketed category (Buckingham) -
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Schooling CBC
CBC Radio begins broadcasting in school to educate children -
Libraries not only promote books
Public Libraries begin to teach and extend the idea of a community culture to its users (Drotner) -
Unsecularized Pornography
Religious and political groups fight to convince the police force to confiscate pornographic and illicit material to keep out of the reach of children (Drotner) -
Orson Welles
Orson Welles' "The Invasion from Mars" was the first broadcasted moral media panic that reached audiences of all ages (Drotner) -
Cinema Viewers
More than half of all cinema audiences were recorded to be children and youth in York, England (Drotner) -
Henry V
Olivier's "Henry V" film comes out to educate children with Shakespearean high knowledge (Aronowitz) -
Invention of the Teen
The teenager category now becomes a marketing category (Buckingham) -
Hello TV
TV's become present in most homes to entertain and then to educate publics including children -
Horror Comics
Moral panic rises against horror comics in Britain that sprung into Parliament to ban comics that may be harmful to children -
Cookbooks
Companies created specialized "cookbooks" aimed for children to teach them how to use their products -
Preteens
The "Preteen" becomes a marketing category (Buckingham) -
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The Friendly Giant
The Friendly Giant airs on TV and is broadcasted in classrooms to feed imagination -
Visual Culture
Introduction of visual cultures replaces previous common types of communications (Aronowitz) -
Mods and Rockers
Two British youth subgroups are broadcasted fighting in Southern England (Drotner) -
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Mr. Dress Up
Mr. Dress Up ran on CBC TV during this period, being broadcasted in classrooms -
Learning shouldn't be one way
Complaints about the way that English composition is taught begin, claiming that mass culture has ruined the standardized ways of learning (Aronowitz) -
Hours upon hours
Young people spent 25-28 hours of their week watching TV (Poyntz & Hoeschmann) -
John Reith
John Reith of the BBC claimed that radio and TV should "inform, educate and entertain" (Drotner) -
Joe Chemo
Concern start over cigarette ads that use bright colours and animals as these images are attractive to children -
Cigarette Ads No More
Advertisements from tobacco companies are banned from TV -
Period: to
Sesame Street Canada
Canadian Sesame Street (also known as Sesame Park) is broadcasted on CBC after being re-edited for Canadian broadcasting -
FCC Takes Action
FCC takes on its first federal policies managing TV advertising. The policies include:
"1. limits on overall amount of advertising allowed during children's programming (12 min/hr on weekdays and 9.5 min/hr on weekends)
2. clear separation between program content and commercial messages (no host selling)
3. clear delineation when a program is interrupted by a commercial" -
Sony's VCR
Sony introduces the first VCR for at-home use which then in the 80s increased kids' screen time -
Period: to
Degrassi
The Kids of Degrassi Street airs on TV to then be followed by Degrassi Junior High, Degrassi High, and Degrassi The Next Generation. Each TV show focussing on realistic issues that exist in youth's lives including abortion, teen sex, drugs, and divorced parents. -
Home Videos
Home videos began ciculating and being filmed more frequently (Drotner) -
MTV
Music TV first airs with the very first music video "Video Killed the Radio Star" and changes youth TV forever -
Neo-Liberalism
Deregulation of TV comes about from the Reagan administration. The FCC deregulates advertising time limits. -
Spending Power
Spending power of kids and youth increases dramatically (Poyntz & Hoeschmann) -
CDs
Kids begin playing action-games on CDs which foreshadows game advertising (Drotner) -
IM
Youth begin instantly chatting on AOL instant messenger -
Internet Sex Ed
Diane and Mike (aged 18) planned to showcase their first intimate experience on www.ourfirsttime.com to expand sex education which sparked outrage from various communities (Drotner) -
Advergames
Advergames come into existance with the intention to market products, advertising can now easily access kids through the internet -
Video Games = Violence ?
Debates about how much children are learning from media especially if playing videos games can spark violent behaviour (ie. Columbine shooting) -
Friendster
Friendster was the first social networking site to be open to the US public with 3M users in 3 months -
MySpace
MySpace came into internet existance to follow after Friendster -
The Game Changer
Facebook started as a social networking site for Harvard students -
Facebook for everyone
Facebook opens up for high school students -
Youtube
Youtube begins collecting and storing videos -
Firefly
Firefly, a mobile device designed to market to young kids with catchy designs, games, and parents controls is sold in the marketplace (Shade) -
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Facebook Expansion
Facebook allows anyone over 13 to be a member and use the social media platform -
Tweet Tweet
Twitter (another revolutionary social networking platform) is launched -
IPhone
Apple launches the iconic IPhone and internet smartphone -
Sexting
Studies about sexting were released by the National Campaign to Prevent Teen and Unplanned Pregnancy (Shade) -
Ipad
Apple launched the Ipad tablet which is now a learning device -
Internet Privacy
Privacy started to concern people as social media is accessible everywhere -
Like Us
Advertisers use `likes` from social media to target and advertise -
Period: to
SNS
Social networking sites combined have over 4 billion users
