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Kennedy Vs. Nixon
Debate Influence: First ever televised debate. Kennedy was more polished on the T.V. -
Johnson Vs. Goldwater
"Daisy" Ad: Lyndon B. Johnson 's campaign utilized a powerful television ad, known as the "Daisy" ad, to depict the dangers of Barry Goldwater's presidency. It aired only once -
Ford Vs. Carter
Television and Image: Ford faced controversy with the pardon from Nixon. Television debates would show Carter's shape. -
Reagan Vs. Mondale
Morning in America: Ronald Reagan's re-election camping utilized the "Morning in America" ad campaign, which painted a positive image of the nation under his leadership. The effective use of television advertising played a crucial role in his landslide victory. -
Bush Vs. Dukakis
Negative Advertising: Bush employed negative ads. Most focus was on the Willie Horton ad. -
Obama Vs. McCain
Obama used the new found social media apps. This caught the attention of younger voters