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Fallen Leaves Golden Arches soon after Arch Deluxe work
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DDB Needham wins bulk of McDonald's national ad business from Burnett
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Burnett prepares for changes after losing $300 million in McDonald's business
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McDonald's shifts national media buying account for adult advertising to DDB Needham from Leo Burnet
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Keith Reinhard talks about evolving the "did somebody say McDonald's" Advertising
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DDB Needhams "We love to see you smile" wins with franchisees
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Paul Schrage agrees to return to McDonald's as a consultant
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Larry Light is named global CMO
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"I'm Lovin' it" is announced as McDonald's new marketing theme
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McDonald's appears poised to consolidate global media with OMD
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U.S. CMO Neil Golden plans to step down in early 2014
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Deborah Wahl begins as U.S. CMO
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Leo Burnett wins pitch for brand refresh
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Silvia Lagnado Named Global CMO
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Leo Burnett and DDB shared the all day breakfast work with other agencies, with Burnett going first