• Period: 754 BCE to 1185

    Heian Period

    Formalization of matsuri with festivals like Gion Matsuri to appease gods and mark seasonal changes.
  • Period: to

    Edo Period

    Matsuri like Awa Odori and Nebuta Matsuri grow in popularity, focusing on harvests and spiritual rituals.
  • Period: to

    Meiji Period

    Festivals begin to incorporate national pride during Japan’s modernization.
  • Period: to

    Showa Period

    Continued growth of major festivals like Kanda Matsuri and Sanno Matsuri.
  • Period: to

    Present

    Resurgence of traditional matsuri, blending local identity with modern elements to appeal to younger generations and international tourists.
  • Today

    Matsuri continue to thrive, combining tradition with contemporary attractions, and are key to Japan's cultural identity.