Mars Timeline By Ronnie Garvey Jul 28, 1984 M&M's Plain, Snickers, and Peanut Chocolate is announced the official snck food of the oylmpics. Jan 1, 1986 Pet food is introduced to Brazil and U.S.A. Jan 1, 1986 Frozen Dove chocolate is introduced. Jun 8, 1990 M&M's and Mars are the official sponsors of the FIFA world cup in Italy. Jan 1, 1991 More than 23 tons of SNICKERS, MILKY WAY, MARS, and RAIDER candy bars go on slae for the irst time in Poland, Poland, Czech Republic, and Russia. Jan 1, 1995 Empire State Building lights up blue to announce blue M&M's. Jul 1, 1999 Forest E. Mars Dies at 96 years old. (Forrest is the son of Frank, the founder of Mars.) Jan 1, 2000 Lemon Flavor STARURST wins over green apple flavor in a public vote. Jan 1, 2009 Mars is the first food company to voluntariy stop advertising to kids under 12. Jul 8, 2011 M&M'S in space!