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4000 BCE
EGIPT
For them, beauty and body care were extremely important; They took care of her skin to keep her young and beautiful and liked to decorate her face. They used elements of nature such as plants, flowers and fruits to make pigments. They highlighted their eyes with strong and vivid colors, such as turquoise or blue. -
2000 BCE
GREECE AND ROME
En Grecia, la cosmética vivió su momento de magnificencia. Desde allí empezaron a circular diferentes productos de belleza y formulas de cosmética, además del culto al cuerpo.
Durante el Imperio Romano, la estética se convirtió en obsesión, tanto para los hombres como para las mujeres. Se maquillaban y cuidaban su piel, pero a diferencia de Grecia, no existía un único ideal de belleza. -
RENAISSANCE OF THE FRENCH REVOLUTION
15th CENTURY
It undergoes a 180-degree transformation, the little importance it had makes it a key element of the time. Noble women ideally had a body with very curved shapes, blonde hair, a high, clear forehead with very few eyebrows and very whitish skin. -
MIDDLE AGES
Due to wars, epidemics and because people died young and did not have money, makeup and personal care stagnate. However, the first soap made from animal oils, herbs and olive oil is produced. -
FRANCE late eighteenth and eighteenth centuries
Parisians were embellished by applying the same pattern: heart-shaped lips, cheeks reddened with rouge, rice flour powder scattered on the face, neck and shoulders, moles on the face and back, extravagant wigs. From there it could be said that makeup has been in a constant evolution making very significant advances during the last century. -
MODERN TIME
It is appreciated for the first time what is today a classic in beauty, the red color on the lips. It was made with fresh butter, beeswax, red orcaneta roots as a dye and black grapes, with these materials an ointment was made, which produced no side effects. -
CHINA XIX CENTURY
In China, they set their beauty canons on finely made-up women, with a well-groomed complexion. They used fine powders from the range of reds, pinks, or oranges and outlined their eyes with Chinese ink with some sticks. The first experiment was carried out to eliminate wrinkles. It was called "enameling of the face", first the face was washed with an alkaline liquid, then a paste was applied to fill in the wrinkles and on top of that a layer of enamel made with arsenic -
20S
The woman undertakes the process of feminine liberation, abandoning the homework and going to work in the industry. At this time, the theater actresses set the style of fashion in makeup. They used to wear white skin, arched or straight eyebrows, colored dark and rounded eyes, dark lips, maroon or red, and small heart-shaped. -
30S
At this time the image changes, it becomes cleaner, smoother and more natural.
Features are refined, using the most stylized shapes of the eyes, cheekbones, eyebrows and lips. With waxing, the eyebrows are curved and sharpened, raising the eyes. The eyeliner is applied very fine and the eye socket or “banana” is marked. But during World War II, it turns to dark and sad colors -
40S
faces are sculpted with light and shadow, facial areas are shaved to perfect their proportions, eyes are stylized with bolder outlines and more pronounced strokes; Eyebrows are modeled in angular styles like Marylin Monroe's. Mouth tends to be pulpy and rounded, in shades of brown and dark garnet -
50S
the woman returns home and a makeup transformation takes place. The structure of the 1940s is preserved but with more color. The eye continues to be outlined and with more corner, protruding on the outside of the eye, the turquoise and blue colors for the shadows, the thick and angled eyebrows. The woman is always impeccably groomed and perfectly well groomed. -
60S
In this era, she wears a very youthful look. The eyeliner was very important at the top and bottom. False eyelashes or mascara were used to make them highly exaggerated. For the eyes, strong colors were used, in shades of blue, turquoise, white, pink, the banana is used very strongly. On the lips light tones, to provide a more natural and smooth impression. Towards the end of the decade, brightness and intensification of colors emerged. -
70S
makeup becomes more natural by giving up strong and striking colors. And several trends begin to emerge, generating a variety of different styles. One of the styles that determined this era, were the hippies, with their long hair, very natural makeup, they used eyeliner but khol. -
80S
the makeup becomes more striking, the color palette for the shadows is enlarged, exploiting the very strong colors. In the eyes they applied eyeliner inside and outside the eye, strong shades with bright colors, stretched and ripped the gaze, the eyebrows were used thick and wide, giving a more natural feeling. The lips were dominated by dark and matte colors, delineated in a pointed way in the heart of the lip. -
90S
makeup becomes simpler, simple and practical makeup techniques are sought as women become more independent and have less time. -
PRESENT
Currently, the aim is to achieve a natural image using suitable colors for each skin, hair and eye tone, thus highlighting individual beauty.
