-
Walker relocated her business to Indianapolis, where she established the headquarters
-
they opened a beauty parlor and established Lelia College to train "hair culturists."
-
she became known as Madam C. J. Walker and marketed herself as an independent hairdresser and retailer of cosmetic creams
-
Walker put her daughter in charge of the mail order operation in Denver while she and her husband traveled throughout the southern and eastern United States to expand the business