-
LEGO Created
Ole Kirk Kristiansen established his business in the village of Billund, Denmark, manufacturing stepladders, ironing boards, stools, and wooden toys (No Logo) -
Creation of Business Name
They adopted the name LEGO. The first company logo was used on correspondence, shipping labels, and other printed materials, but not on toys -
Stamp Used to Brand Products
The ink stamp “LEGO Fabriken Billund” was first used on wooden toys -
Logo Change
For the next ten years, this logo was used on all wooden products in the form of an applied decal. -
"Binding Bricks" Changed to "LEGO Bricks"
The "Binding Bricks" name was replaced by "LEGO" Mursten (translates to LEGO Bricks) because Ole’s son, Godtfred, wanted to establish wider recognition of the LEGO name. -
Oval Logo
This logo appeared on LEGO Mursten catalogs. The company still hadn’t standardized the brand color, and examples exist in several variations, typically depending on the color of the catalogs. -
Patent on Bricks
This year they designed and patented the stud and tube design. -
Standardized
This logo was the first time a logo was standardized in design and color. It was used across all toys lines and appears widely on both plastic and wooden toys. -
First Rectangular Logo
This logo was the first to have the rectangular shape. -
Copyrighted Logo
This logo was the first to show the registered trademark symbol alongside the LEGO name. -
Square, Universal Logo
This logo appeared the same year that LEGO began production and distribution in the US. It represents an attempt to cement a single worldwide logo and remains the most recognizable version of LEGO’s brand identity. -
Graphic Refinement of Logo
This new logo was created in order to have a more visually pleasing look on the internet.
