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THE OPENING 🤤
This year was the opening of Little Caesars Pizza Treat, the start of Little Caesars Pizza. Mike and Marian Ilitch, marrying in 1955, invest their life savings, about 10k, into a small pizza restaurant in Garden City, Michigan. What started as a small venue in a strip mall began the rapidly growing legacy of Little Caesars. -
FRANCHISING FOR LITTLE CAESARS 😱
The Ilitches business began expanding quickly after their first opening, one way was through franchising. The first Little Caesars franchise opens in Warren, Michigan. This would give the business a foundation to grow and expand upon further, soon becoming a very well known pizza place. -
Detroit opening 👅👅👅
First location opens in the city of Detroit This marks a pivotal moment as the small pizza brand manages to pave its way into the major city of Detroit. Sticking to Michigan, the brand started to make many major improvements by this point, even if through advertisement being in the big city. -
GOING INTERNATIONAL 💥
Little Caesars Pizza goes international with its first opening in Canada.
This would not only begin its expansion in the international market, but also its expansion into many other locations as well. Today, Little Caesars has stores in all 50 states and 18 international stores. -
Little Caesars Mushroom Farms is PURCHASED 🍄🍄
Little Caesars buys a mushroom farm to increase the quality of their mushrooms. It betters the quality and lowers the price of them getting mushrooms. This company itself expands into what is known today as Blue Line Foodservice Distribution, to provide more than just mushrooms to Little Caesars. -
New Slogans and Deals 🤝
Little Caesars begins to be known for its new Two Pizzas for the Price of One deal as well as it's phrase, "PIZZA PIZZA!" Little Caesars Amateur Hockey League is started -
Love Kitchen 😍
The Little Caesars Love Kitchen is created This program was designed to be a food service to those in need, like those who were homeless, disaster victims, and even military personnel. It consisted of food trucks going around and giving free pizzas to those in need. It was made to support communities and provide hot pizzas to those in need. -
Little Caesars Headquarters 👍
Little Caesars establishes the world headquarters in Detroit, Michigan. -
International Advertising 🤩
Little Caesars begins advertising internationally through television. -
Fox Theatre Makeover
This year was the year that Mike and Marian Ilitch would restore the Fox Theatre to its original state and more, costing around 12 million. Today, its known for its concerts, Broadway shows, and many other events. -
HOT-N-READY 💥
Shakerboards are introduced to advertise the new HOT-N-READY promotion
This would begin the trend revolved around the sale of HOT-N-READY pizzas at Little Caesars, starting with just pepperoni pizzas at 5 dollars ready to grab, to now being just about half the menu worth of food to grab and go without preorder. -
Ilitch Holdings
Ilitch Holdings Inc. is established An all-in-one company designed to represent leading brands in sports, entertainment, and food. This includes, obviously, Little Caesars, sports teams like the Detroit Red Wings for ice hockey and the Detroit Lions for football, and the Blue Line Foodservice Distribution. Ilitch Holdings Inc. provides professional services towards all these companies, as they're in relation to the owners, Michael and Marian Ilitch. -
The end (confetti) 🎉🎉🎉🎉
Ilitch dies tragically at the age of 87, leaving behind a legacy and his wife, Marian, who is still going strong.💀🎉🎉