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The Change
Mr and Mrs Carroccio moved to Florida from Cuba. Mrs. Carroccio first attended english classes organized by a local charity before she received a job at a school'd cafeteria. Although her wage was low she received fringe payments and training. Mr carroccio set up a small shoe repair shop as a sole trader. Although they both had low wages they eventually achieved an economically stable environment. -
Alejandra's Birth
Alejandra Gonzales Carroccio was born on this day and over the next years her parents will encourage her to join singing groups and take dance lessons. She would also speak in English at home in order to master the languange. -
Start of career
Alejandra strarted getting modelling jobs for local fashion catalogues and magazines. All of the money she received was gathered in a special savings account that would go towards her post secondary education. This eventually led to small acting roles in films. -
First major project
A casting director was in search of a young Hispanic American woman that could sing and dance. Alejandra was cast for the role and although she only appeared in one scene the film proved very successful and opened up many opportunities for Alejandra. -
Music label approach
They offered Alejandra to produce a CD album. She hired Gloria Woolrich as her manager and her parents signed all the needed paperwork. Her first album contained a song that had reached number one in Florida's charts. -
The Bid Dispute
Mr and Mrs Carroccio wanted Alejandra to go to college, but since she was 18 she moved to LA and hired a new agent that would help her with the new step in her career. -
LadyA
Changed her stage name from LadyAlejandra to LadyA -
New peak
She had become very popular and she accumulated millions of dollars every year. -
Economic Downturn
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Plan B
Alejandra started to appear in btl and atl promotions. -
LadyA perfume?
LadyA released new cosmetics and perfume product lines. -
Marriage
Alejandra married Rafaele Eco and they purchased a large mansion. -
The future
LadyA hired business consultants Kersey & Joyce to help decide the future of her brand.
