Key Milestones of Instagrams Platform Evolution

  • Timeline of Instagrams milestones of evolution

    Timeline of Instagrams milestones of evolution
    Instagram has undergone several key milestones in its evolution since its launch in 2010: The first Launch (October 2010): Instagram was officially launched by Kevin Systrom and Mike Krieger as a photo-sharing app exclusively for iOS devices. It quickly gained popularity for its intuitive interface and artistic photo filters
  • Android App Launch

    Android App Launch
    Android App Launch (April 2012): Instagram expanded its user base significantly by launching its Android app, making the platform accessible to millions of Android smartphone users worldwide.
  • Acquisition by Facebook

    Acquisition by Facebook
    The Acquisition by Facebook (April 2012): Facebook acquired Instagram for approximately $1 billion in cash and stock. This acquisition provided Instagram with resources and support for further growth and development.
  • Introduction of Video Sharing

    Introduction of Video Sharing
    Introduction of Video Sharing (June 2013): Instagram introduced video sharing, allowing users to upload short videos alongside photos. This feature added a new dimension to the platform and increased engagement.
  • Launch of Stories on Instagram

    Launch of Stories (August 2016): Instagram launched Stories, a feature that allows users to share photos and videos that disappear after 24 hours. Stories quickly became popular and rivaled Snapchat’s similar feature.
  • IGTV Launch

    IGTV Launch (June 2018): Instagram launched IGTV, a long-form video platform, enabling users to upload vertical videos up to 10 minutes in length (or up to 60 minutes for verified accounts). IGTV aimed to compete with YouTube and attract content creators to the platform.
  • Introduction of Shopping

    Introduction of Shopping
    Introduction of Shopping (March 2019): Instagram introduced Shopping features, allowing businesses to tag products in posts and stories, making it easier for users to discover and purchase products directly from the app.
  • Removal of Likes

    Removal of Likes (July 2019): Instagram began testing the removal of likes from posts in several countries, aiming to reduce pressure on users and shift the focus to content quality rather than popularity metrics.
  • Launch of Reels

    Launch of Reels
    Launch of Reels (August 2020): Instagram introduced Reels, a short-form video feature similar to TikTok, allowing users to create and discover entertaining videos set to music.
  • Launch of Live Rooms

    Launch of Live Rooms
    Launch of Live Rooms (March 2021): Instagram introduced Live Rooms, enabling users to go live with up to three other people, expanding opportunities for collaboration and interaction on the platform.