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Indigo is Cultivated in American
Eliza Lucas, who was the daughter of a South Carolina plantation owner, learned how to cultivate the dye. It was labor intensive and expensive, relying heavily on slave's work. -
Samuel Slater Starts Factory
He was a cotton spinner apprentice and brought this skill to America with his factory -
The Gold Rush Begins
Gold was found by James Marshall in California -
Birthday of Blue Jean
The first "Blue Jeans" were created when they received the patent for the jeans -
The Use of the Two Horses on the Label was Created
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The Big E
This red tab was added so that the brand could be spotted from farther away -
Levi's are Pivotal in the War
Many women back home wore denim while working because ti was sturdy and the men overseas had brought their favorite Levis with them as well -
Jeans Were Seen as Rebellious
Marilyn Monroe popularized them among girls as a rebellious symbol. This led them to be banned in school -
"The Misfits"
This movie is what gave Levi's their prominence as the American status symbol -
Woodstock
Clothing companies came to Woodstock and sold limited edition items, including jeans
