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INTRODUCTION First iPod Shuffle releases worldwide
It was the smallest iPod out at the time. The first-generation iPod Shuffle was released January 11, 2005. There were two storage options available, both retailing for around $100. Consumers loved the compact size, easy controls, and cheap price. -
GROWTH Captures 43% of flash-based music market
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GROWTH 2nd generation Shuffle releases
-First iPod with a clip, and a year after release, it sold 39.41 million units -
MATURITY Sales peak
Sales of the iPod Shuffle peak at 54.83 million units sold -
Period: to
Competitors
In 2008, according to The Register, the best mp3 player was the Sony-Walkman S-Series, Sandisk Sansa Fuse, the the iPod Touch. Even though this is not talking about the shuffle, this provides a description of the mp2 player market in 2008. -
3rd generation Shuffle releases
First iPod with voice capabilities -
DECLINE Last generation Shuffle releases
Smallest iPod ever made *improved hardware/software
*practical
*$120 dollars new -
DECLINE (sales)
iPod Shuffles went from 50.31 million units sold the year before to only 42.62 million units in 2011. -
ABANDONMENT of the iPod Shuffle and the iPod nano.
1% of Apple revenue in 2014 from iPods.- No use of the iPod Shuffle
- Phones were widely popular, no use for a music player. *Rise of Apple watch and Apple music
- Not advanced In hardware, and features (iOS)
* September 12, 2017, iPhone 8, 8 plus, X