Internet Marketing

World Wide Web is invented

Jan 1, 1989

Tim Berners-Lee invents the World Wide Web while working at CERN, the European Particle Physics Laboratory.

NetScape

Apr 1, 1994

Andreesen and Clark start NetScape.

Hotwire site hosts ads

Oct 1, 1994

HotWired site launches with ads from AT&T, Sprint, MCI, Volvo, and others.

pathfinder tests ads

Oct 2, 1994

Time-Warner launches Pathfinder with test ads from AT&T.

WebConnect

Nov 1, 1994

WebConnect is designed based on a direct response marketing model. Roy Schwedelson and Jay Schwedelson return from COMDEX with initial concepts on a banner ad placement service.

Prodigy launched

Jan 1, 1995

Prodigy is the first commercial online service to offer Internet access to its subscribers.

ESPN pitches ads

Feb 1, 1995

ESPN aggressively pitches advertisers on $1 million charter sponsorships of its future Web site and additional online properties

WebConnect upgrades

Jun 1, 1996

WebConnect creates and offers accurate measurement tools to advertisers. Private URL's created to track Impression and Click-Through rates. New ad management technologies support animated GIF's, banner rotation, and CGI/Pearl scripting.

AT & T launches campaign

Jul 1, 1996

An ad campaign featuring animated banners is launched by AT&T

Time Inc. New Media

Apr 4, 1998

Time Inc. New Media agrees to syndicate some Pathfinder content on the Web site for the AT&T WorldNet Service