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Spotify Founded
Daniel Ek and Martin Lorentzon develop and found Spotify in Stockholm, Sweden. -
Launch
Spotify is publicly released (by invitation only) in Scandinavia, the United Kingdom, France and Spain. -
U.S. Funding
Spotify reports having received another US$ 100 million of funding. This would be used to support the service launch in the United States. -
International expansion
Spotify launches in the U.S. with a free and unlimited accounts. -
Spotify on Facebook
Spotify and Facebook formalize their relationship with a feature for Facebook users in countries where Spotify is already available. The tool would make possible for users to set up listening rooms where Facebook users can listen to the same music together at the same time and chat about it. -
Artists Remove Music from Streaming Service
Neil Young removes his music from Spotify and other streaming services stating he finds the sound quality to be sub-standard. Taylor Swift and Prince remove their music on all streaming services due to the low pay. -
Spotify Wrapped
Spotify Wrapped is a viral marketing campaign by Spotify. Released annually in early December since 2016, the campaign allows Spotify users to view a compilation of data about their activity on the platform over the past year and invites them to share it on social media. Platforms namely, Facebook and Instagram. Pinterest gained more users from this campaign. -
R Kelley is Removed from the Platform
Spotify announces removal of American singer R. Kelly's music from its playlists, under new public policy against "hate content and hateful conduct." Kelly fell into controversy after longstanding allegations of sexual misconduct. -
Joe Rogan Caused Some Artists to Leave Spotify
Spotify found itself embroiled in a controversy sparked by one of its most notable podcast hosts, Joe Rogan. The comedian’s frequent and sometimes inaccurate claims about Covid-19 and vaccines on his very popular, “The Joe Rogan Experience” podcast led some artists to leave the site in protest.
