The American Road Trip and Roadside Consumerism

Morath is Born

May 27, 1923

Inge Morath is born in Graz, Austria. The
Third Reich and Nazi power are begining to spread across Europe.

Ruscha is Born

Dec 16, 1937

Edward Joseph Ruscha IV is born in Omaha, NE. Programs from FDR's New Deal are coming to an end.

Oconaluftee Village

Jul 1, 1960

Morath photographs Oconaluftee Village in North Carolina, USA on her trip to photograph The Misfits

Outside Memphis Tennesee

Jul 9, 1960

Morath photographs this gem of an advertisement on her 18 day roadtrip.

Phillips 66

Jan 1, 1962

One of 26, Ed Ruscha photographs this gasoline station in Flagstaff, Arizona.