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UK Instagram Ads
Instagram begins targeting UK users with advertisements following similar actions in the US. -
ALS Ice Bucket Challenge
Since the popularization of the ALS Ice Bucket Challenge, over $115 million has been raised for research towards Lou Gehrig's disease from 2014-2107. Notable people to take on the challenge include LeBron James, Bill Gates and Barack Obama. -
Ellen's Oscar Selfie
Ellen's selfie taken at The Oscar's was the epitome of social media culture. It showed that everyone was sharing their lives - including the most famous among us. -
#YearInSpace
Nasa's twitter account gives live update of astronaut Scott Kelly, who lived in space for a year. -
Filters galore!
Filters on social media become more mainstream, accessible and innovative. (You can even be a dog or a cat!) -
The Great Hack
Cambridge Analytica's campaign targeting went unnoticed at the time, but became very apparent as they went under investigation in 2017. Soon it was discovered the "data analysis company" had specifically targeted voters in swing states with fake news and highly biased materials. -
The Death of Vine (R.I.P.)
Twitter's buyout of Vine completely dismembered the program. Twitter hoped that its format would replace the highly popular video site. To this day, Vine is still mourned frequently. -
TikTok
What started as a weird, cringey video platform became an app comparable to Vine - allowing users to share short, meme-like videos (many of which have gone viral). -
VR
Virtual Reality and 360 degree videos become mainstream on most social media platforms, including Facebook, Twitter and Instagram. -
Mark Zuckerberg Congressional Hearing
Facebook's founder was asked and questioned about Facebook's function, user data and data sharing in this very intense, and awkward, congressional hearing. This hearing was a landmark in user outrage toward Facebook's involvement with Cambridge Analytica and the 2016 election.