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founder of Helena Rubinstein
In 1902 Helena Rubinstein opened the first beauty salon in Melbourne. she sold one of her most popular skincare which was a cream called Valaze cream. it is used for your face. -
beauty salons
In 1908 she opened another beauty salon in London she sold lots of skincare products -
beauty salons
in 1909 she moved to Paris where she opened her third beauty salon -
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1910
she traveled to the us and she continued to open salons starting in new York and soon after all over the country she lived in New York city during this time -
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beauty salon
in 1916 she opened up more locations in San Francisco, Boston,Philadelphia, Chicago, and Toronto. shortly after that she started selling products in department stores -
hollywood
in the 1920s she went to Hollywood to work with movie stars and she helped them. and teach them how to apply there makeup correctly. -
business
in 1928 she decided to sell her company in the united states to the Lehman brothers she thought she would do better in Europe. but soon after she bought her company back then continued just like before -
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waterproof mascara
in 1932 she was in the city and she was trying to create waterproof mascara which means if you were to get water on your face your mascara would not be ruined.she created such a unique product during the swimming ballet. so she got a lot of money when selling this product. -
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waterproof mascara
waterproof mascara was such a hit that it is still sold today in stores. it is a very popular item because it was made to wear no mascara comes off. doesn´t matter what you do. -
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beauty for men
in the 1940s she decided to create something for men not just women. she opened the house of Gourielli which is where she sold colognes and facial stuff for men and it was open til the 1990s -
polish cream
in 1950 she came out with a new product called polish cream which was eventually sold in all her beauty salons and in department stores. polish cream was used for to help womens skin. -
death
april 1, 1965 she died at the age of 94 of natural causes. she is still known to this day from all the well known products she created over time
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