-
California goldrush
Thousands flock to California -
Period: to
Strauss drygoods store
Strauss family ran drygoods store -
Rivets!
Jacob Davis and Levi Strauss take out copyright on using rivets in clothing -
Number one!
Jeans are the most popular trousers in US -
Modern day
Jeans still most popular trousers. Gucci jeans = $3000 a pair!