- 
  
  Thousands flock to California
 - 
  
  Strauss family ran drygoods store
 - 
  
  Jacob Davis and Levi Strauss take out copyright on using rivets in clothing
 - 
  
  Jeans are the most popular trousers in US
 - 
  
  Jeans still most popular trousers. Gucci jeans = $3000 a pair!