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NetScape
Andreesen and Clarke start NetScape -
Development of Online America and CompuServe
Online America and CompuServe were among the first service providers -
Period: to
History of Internet Marketing
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Yahoo! becomes a commercial business
Yahoo! transforms into a commercial business -
ESPNET
ESPNET Sportsnet acquires 8 advertisers to contracts totaling more than $1,000,000 -
Microsoft
Microsoft pays $200,000 for sponsorship of the SuperBowl website -
Smart Banner
Focalink communications introduces the Smart Banner planning service. -
Ad Campaign
An ad campaign features animated ads is launched by AT&T -
Microsoft
Microsoft's aggressive plans will postion it to be the largest web advertiser -
General Motors (GM)
GM expands its content to over 36,000 pages making it one of the largest sites to market products. -
Yahoo! Makes Money
Yahoo! makes minimum advertising commitment to NetScape and makes 25 million dollars over 2 years.
