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TikTok and Musical.ly Merge
Popular video creation site Musical.ly merges with relatively unknown TikTok to create the TikTok we now know. -
Instagram and Facebook Launch Reels
Instagram and Facebook launch the short-form video creation tool called "Reels" to compete with TikToks growing popularity. -
E-Commerce in Social Media
Instagram and Facebook launch e-commerce functionality during the Covid-19 lockdown, allowing users to shop and purchase items directly from the sites. -
BeReal Launches
Popular social media app, BeReal launches with the intent of capturing random parts of users day to share with friends. -
The Introduction of "Meta"
Mark Zuckerberg launches a new technology company called "Meta" which oversees and supports Facebook and Instagram. -
Elon Musk and Twitter
Tesla and Space X CEO Elon Musk purchases Twitter, serving briefly as CEO and rebranding the site to "X" -
Meta Introduces Threads
Possibly due to the declining popularity of Twitter following its rebrand to "X", Meta creates a new social media platform called "Threads" to directly compete with Elon Musk.