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Will Smith a.k.a. The Fresh Prince
Throughout the 70's and 80's, Adidas had been the most prevalent brand in hip hop, but in the 1990's that swiftly changed to Nike -- all thanks to a marginally popular athlete named Michael Jordan. Maybe you've heard of him. -
Jigga Man
Hello there students! my name is Donyae Smith. I was born july 3rd, 1997 and i attened Kenwood Academy. The way hip hop fashion has changed from 1997-2015 is really interesting! In the 90's baggy was " The Style". http://youtu.be/LUg7G3CPos0 -
Wu-Tang Clan
By the late 90's, the flamboyant colors and conceptual costuming had mostly leveled off and hip hop fashion found a more refined foothold. Classic pieces prevailed, with an updated attitude. - See more at: http://www.fuse.tv/galleries/2013/05/hip-hop-fashion-evolution-photo-gallery#16 -
1998 trendsetter
Aaliyah The late 90's was when fashion finally started changing gears for the ladies, too. Here's Aaliyah rocking a look that would become her signature; refreshing the baggy tomboy style of her precedents with a subtly sexy twist.
http://www.fuse.tv/galleries/2013/05/hip-hop-fashion-evolution-photo-gallery#15 -
Rocawear
Rocawear is an American clothing based in New York. It was created in 1999 by Roc-A-Fella Records co-founders Damon Dash and Jay-Z, and has had annual sales of $700 million. Rocawear expanded through licensing to sell clothes for children and juniors; socks and sandals; leather, suede, and fur outerwear; handbags and belts; lounge wear; big and tall; headwear; jewelry; and sunglasses. -
The Basketball Jersey Era
The hip hop fashion trends of the 2000s were all over the place and changed constantly, with the continue (balla) type image meaning extra baggy clothes, jerseys, and continue of bling. During these years there was a heavy celebrity influence among fashion trends. -
Foxy Brown
By the turn of the century, women abandoned their baggy, oversized outfits once and for all, in favor of fashion that was form-fitting and more feminine. For rappers like Foxy Brown and Lil Kim, style was synonymous with sex appeal. http://www.fuse.tv/galleries/2013/05/hip-hop-fashion-evolution-photo-gallery#17 -
Kanye West
It might seem like an eternity ago, but when Kanye first broke out in 2004 he did not have the the avant garde taste he does today. Nevertheless, his collegiate style distinguished him as a trendsetter. Many consider him single-handedly responsible for catalyzing the integration of high fashion into hip hop as we understand it today. http://www.fuse.tv/galleries/2013/05/hip-hop-fashion-evolution-
photo-gallery#20 http://youtu.be/E58qLXBfLrs -
New Boyz
New Boyz is a rap duo made up of Ben J and Legacy from Hesperia, California. They debuted with the single "You're a Jerk", taken from their debut studio album Skinny Jeans and a Mic. The song peaked at #24 on the Billboard Hot 100. http://youtu.be/qv9VKKXwVxU -
Nicki Minaj
Whether she's rocking a multi-colored wig or keeping it simple with a chic, blonde bob, Nicki Minaj has single-handedly changed the way we think of fashion in hip hop http://www.fuse.tv/galleries/2013/05/hip-hop-fashion-evolution-photo-gallery#23 -
Tyga, Chris Brown & Wiz Khalifa
These days, the stylistic staples are hard to miss. Snapbacks, tattoos, tight jeans, and streetwear are the key components in the formula for swag. http://youtu.be/6ki21aILhoI -
Kanye West & A$AP Rocky
Amidst a sea of streetwear devotees, a relatively small handful of today's rappers make up a school of high fashion fanatics. Kanye, of course, has long departed from his pink polo days in favor of brands like Givenchy, Louis Vuitton, and Maison Martin Margiela. A$AP Rocky has also become a runway
darling (literally -- he walked in the Hood By Air show this year
during Fashion Week) known for rocking trendy designers such as Jeremy Scott, Rick Owens, and Raf Simons. http://youtu.be/ob3ktDxA -
Kendrick Lamar
Kendrick Lamar is quietly one of the most stylish rappers in hip hop today. On top of his indisputable skills on the mic, fans are always eager to see what he'll rock on stage http://www.fuse.tv/galleries/2013/05/hip-hop-fashion-evolution-
photo-gallery#25 http://youtu.be/nLCqSMDEQsA -
