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Period: to
History of Fashion Design
By: Jakob DeVos -
Levi Strauss
Begins selling Blue Jeans for $13.50 a dozen -
Chanel
Gabrielle Chanel opens a boutique in Deauville, France; revolutionizes and democratizes women’s fashion with tailored suits, chain-belted jerseys, quilted handbags; most copied fashion designer in history. -
Sneakers
Sneakers are first made in America by the US Rubber Company. They were called Keds -
Pink
Pink was considered a boys color. -
Women Pants
US Attorney General declares it legal for women to wear pants -
Adidas
Adi Dassler creates a sneaker and names the "Adidas" after himself -
Underwear
Underwear changes into elastic waists. Used to have buttons, snaps, and tie closures -
Lacoste
First time a designer logo appears. Rene Lacoste manufactured a tennis shirt the features and embroidered crocodile. -
Nylon Stockings
Nylon Stockings are invented and sold -
Shoulder Bag
Shoulder bags for women first appeared as a part of service uniforms worn during WW2 -
Fashion Week
First Fashion Week was used to distract people from WW2 -
Bikini
The Bikini was named after a small island, the US tested the Atom Bomb there. -
The Bikini Cont.
The bikini bathing suit debuts at a fashion show in Paris -
Shoes
Shoes have pointed toes, stiletto heels -
Day of the Week
"Days of the Week" underpants were labeled for, wait for it, the day of the week. -
Hippie Look
San Francisco's Hippie look catches on throughout the country -
Ralph Lauren
Ralph Lauren creates a men's wear line; expands into women's wear. -
Gap
The Gap opens in San Francisco -
Nike
Nike begins to manufacture sneakers -
Giorgio Armani
Giorgio Armani creates a men's wear line, popularizes Italian tailoring. -
Saturday Night Fever
Saturday Night Fever sparks the disco inferno. (Polyester Leisure suits, pant suits, and shirts fly off the store shelves) -
Air Jordan
Michael Jordan signs a contract with Nike to wear a new shoe called Air Jordans -
The Council of Fashion Designers of America
The Council of Fashion Designers of America begins Fashion Week in New York City. Becomes a biannual event for designers to show off their latest fashion collections. -
Casual Friday
Casual Fridays become popular -
Captain Underpants
The Adventures of Captain Underpants hits the shelves -
Project Runway
Project Runway, Hosted by model Heidi Klum premiers
