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200
PALEOLITHIC PERIOD (100,000 to 10,000 BC)
The first clothes made of natural elements appear like skins, hair of animals, leaves, bones and shells.
The man covered his body with skins like loincloths, which were fastened with strips of rawhide; It was adorned with necklaces made with the nails and the teeth of the animals that it hunted for its sustenance, as well as snails, that threading in thin strips made out of leather. -
220
MESOLYTIC PERIOD (10,000 to 5,000 BC)
During the glaciers, the man had to take refuge in the caverns, so he began to use new elements to make warm clothing that he was forced to wear, covering his entire body.
With slivers of polished bone he created the needle to sew his garments and created the brooches made of bone. As complements, hats, boots and leather shoes were used. -
240
NEOLITHIC PERIOD (10,000 to 5,000 BC)
When the glaciers disappeared, the primitive man looked for more temperate climates, reason why it began to use the wool of some animal like the sheep and the goat for the confection of weaves. The carved wooden loom was invented.
They started agriculture so they started using vegetable fibers from flax and cotton crops to make the dresses. The groups of families were shaping the first cities. Women already painted their faces and wore ivory bracelets. -
280
EGYPTIANS (4,000 BC)
Popular wardrobe: shenti, cloth cinched at the waist with a leather belt. Fabric according to the social hierarchy.
Nobility: on the shenti a transparent linen tunic called kalasyris. Ornamented in the outline with gold and rhinestones such as turquoise, coral, ebony and tortoiseshell.
Feminine: long skirt with high waist fastened with two straps. Short coat covering the shoulders. The servants were naked.
Footwear: for special occasions. Sandals of vegetal fibers, braided leather and papyrus. -
300
SUMERIES (2500 BC)
They wore skins of sheep and goats.
The man wears a skirt sectioned horizontally, held by an embroidered belt.
The king uses the costumes in a long way, the priests under the knee and the men of the village let see the left leg up to the knee.
The women wore an embroidered tunic with fringes widening on the ground, a shawl enhanced with metallic embroidery. The short sleeve at the height of the elbow and the neckline held by a pearl. -
320
BABYLON (2105 BC)
Wool and linen weaver industry, most common wool.
The dress: tunic of straight size and fringed edges, long or short, is called candys, and an embroidered shawl of different dimensions.
Men and women wore the same clothes, only that the women's shawls were wider with various artistically designed embroideries.
Tassels and fringes were used. Red, blue and green colors, as well as purple for the kings. -
340
CRETA(1700 A.C)
Male suit: loincloth of light cloth, thick fabric or leather, fastened with a gold, silver or bronze band. Long hair with wool hats and flat and round hat. Half leather boots with straps.
Female suit: skirt fastened with a metal belt covered with an apron. Bodice open to the waist and tied under the breasts. Naked forearms with tight or cupped sleeves. Footwear similar to that of men.
Very luxurious jewelry: rings, bracelets and necklaces for both.. -
360
PERSIANS(CENTURY VI A.C)
The typical garment was a tunic of wool, yarn or silk imported from the Far East, which fit the body and had wide sleeves. The king used purple color. They usually wore the tunic held with a belt. It appears the use of the underwear and the embroidery of application, technique that was introduced in Europe after the Crusades.
They wore flexible shoes in yellow leather and anatomically, tied to the ankles with straps and buttons. -
380
ROMANS (CENTURY I A.C)
The dress consisted of a tunic that men wore to the knees and women to the feet; as well as a fine toga in summer and thick in winter. The only color admitted was white, which was bleached with sulfur vapors. Only the magistrates and the priests could use strips of purple and the young colored stripes, because they attributed to them sacred character. All the garments were embellished with embroidery in gold threads. Linen, wool, cotton and natural silk were used. -
476
MIDDLE AGES (476-1400)
The majority of the population lived in the countryside, and the attire employed was called brial.
The woman wore a double tunic to her feet, a cloak with a brooch in the center, and a veil covering her head to show herself in public.
The man, an inner shirt, over it a short tunic, covered the legs with the trousers up to the thigh and a cloak sometimes with hood.
Fashion from the end of the XII to the XVI: gayadura. (combine different bright colors in the same garment) -
600
ANCIENT INDIA(600-1200)
The women wore Sari, a piece of cloth that measures approx. 2 mtrs. of length that is wrapped as a dress.
Gentlemen wear Dhotis, pieces of cloth of shorter length that are wrapped around the legs like pants. The Dhotis were generally made of white cloth and can carry elaborate embroidery.
Both are made of cotton, linen, goat hair, wool or silk -
1400
RENAISSANCE( CENTURY XIV Y XV)
Luxury fabrics such as velvet, brocade, damask, lace and silk were used.
The wool, linen and cotton were for daily clothing.
The style "Acuchillado" was popularized, leaving visible the lining of the garment or a different fabric underneath.
Rectangular shapes in the garb of the man and hourglass for the woman.
Use of the handkerchief, the fan and the gorget. -
CHINA(1644-1911)
uipao: dress that was worn by men and women alike. It was a very easy-to-make outfit, straight in one piece, made of silk, and around the neck and sleeves were adorned with a cord.
Because of its simplicity and how easy to dress it was, it became very popular in the imperial palace. -
BAROQUE( CENTURY XVII)
It is distinguished by wide garments, very ornamented and the use of bright colors, silk brocades and lace.
The women's clothing was more stylized, on the hips is very tight and the skirt lifted slightly with iron rings.
The men's clothing was a tight and long jerkin that was decorated with embroidery and ribbons. The sleeves were folded revealing the ornate shirt. -
ROCOCO(1715)
It is an elegant and refined style that ends with the French Revolution.
The embroideries and prints were very directed towards themes of nature.
Use of hats, blankets, caps, straw hats and cane. -
EMPIRE( (1804 -1815)
The dress loses volume but in many cases a tail lengthens it from behind.
Transparent fabrics show the body; the arms are uncovered, producing the elongation effect.
The waist moves up and is marked under the chest. The neckline is kept in the party dresses but it is reduced in the common wardrobe.
The Napoleonic court is fashionable and its parties in Paris are a great showcase.
Long pants appear for men. -
HERMÈS
Thierry Hermès began his legacy in a store of harnesses and saddles, transforming his name into one of the most prestigious luxury firms in the history of fashion: Hermès.A symbol not very representative of a house that creates articles for the runway. This exclusive French brand, famous mainly for its leather goods, with its mythical Kelly and Birkin bags, and its silk ties and scarves, is one of the most important and recognized in the world. -
ROMANTICISM (1840-1880)
There was a resurgence of Baroque and Rococo forms, returning to the female dress the use of the entire corset and the armed skirt, which varied greatly throughout the century, modifying the outer silhouette.
In the 1850s, the first designer, known as the father of haute couture, Charles Frederick Worth, appears.
The sewing machine was invented, the first fashion magazines were published and the first fashion shows were organized. -
LEVI´S
Levi Strauss was born in Bavaria in 1829. In 1853 during the Gold Rush, he moved to the city of San Francisco to open a business selling clothes, boots and other items to small shops in the American West. At that time there was a great demand for tough work clothes from miners, farmers and ranchers. Levi Strauss, made cotton jeans -
LOUIS VUITTON
The Louis Vuitton brand was founded by Vuitton in 1854 in Paris, France. Louis Vuitton had observed a type of material that could be easily stacked and in 1858, introduced its canvas trunk, thus beginning lighter and more airtight design. Many other chest and suitcase designers imitated the LV style and design.In 1867, the company participated in the Paris Universal Exhibition.In 1885, the company opened its first store in London -
BURBERRY
Burberry is a British luxury fashion house, making clothes and other accessories. His badge is an English gentleman mounted on a steed and the monogram of trellis. The brand also runs a catalogue business and has a fragrance line. Queen Elizabeth II and the Prince of Wales have both awarded the brand the title of Royal Supplier. In 1856 Thomas Burberry founded his company in England dedicated to warm clothing -
CENTURY XX
The century begins with the corset that narrowed the waist and the skirt fitted to the hips in the form of a bell.
Tailor suits and cut with masculine influence for women who join the working world.
The dresses are long, covering the shoes, the feathers and the lace make furor in big hats with infinity of adornments.
Fashion was only followed by the English and French upper classes. -
BALENCIAGA
Balenciaga did not come out of nowhere, its founder, the Basque fashion designer Cristóbal Balenciaga had spent half his life between seams and had a loose business network in Spain. "Balenciaga had started his career as a fashion designer and businessman in San Sebastian twenty years ago, so he already had enough personal, professional and commercial experience when he arrived in Paris in 1936". Its first French store at 10 Avenue George V in Paris -
THE 20'S
The costumes began to be much more practical.
Again change the silhouette, marking the waist and widening the shoulders.
The street suit was popularized and for the parties the dresses with large necklines on the back as well as long coats with skins were chosen.
In this decade short skirts stand out.
The women changed their white appearance due to the natural appearance of the pink facial powder. -
FENDI
The story of FENDI begins when Adele Casagrande opens a humble handbag shop in 1918. Later she married Edoardo Fendi in 1925. Thus the FENDI business is born, where furs, leather and quality were the hallmark of the firm.In 1980 they opened their first store in New York and launched the men’s collection.In 1999 FENDI was the fourth most important Italian fashion brand and the sisters decided to sell 51% to the French multinational Louis Vuitton and Italian-style Prada -
THE 30´S
With the global economic crisis, the creators adapt to new needs, with cheaper materials, which characterizes the sobriety of the time.
Pantyhose and jacket suits became popular.
He turned to a more elegant look at the hands of Christian Dior and Cocó chanel with more tight dresses at the waist.
Elsa Schiaparelli in 1935 introduced the zipper in her designs -
THE 40´S
At the beginning of the decade, a discreet dress.
The sexiest garment of the time was the short.
It appears the tube skirt, and the stiletto in 1940.
The stockings were replaced by socks.
The cocktail dress is born.
In 1947 appears the new look with turned shoulders, narrow waist, and great flight skirt. -
DIOR
Christian Dior was founded in 1946 and is also known as Dior, is named after one of the most influential designers and fashion figures for the history of the 20th century and has been one of the most representative for the luxury market in the last sixty years. Dior first stood out in 1947 when it created the new The silhouette that would break with the one that remained after the Second World War. -
ADIDAS
The Adidas company, founded in January 1949, has its origins in the previous companies of the Dassler family: the so-called «Gebrüder Dassler Schuhfabrik», founded in the early 1920s in Germany by Adolf «Adi» Dassler together with his brother Rudolf Dassler. They made shoes and slippers without acquired brand, and also shoes with nails for athletes. -
THE 50´S
At the end of the war the clothing began to be of higher quality.
The housewives were no longer messy, their main goal was to always be nice for her husband.
Accessories of the time are hats, handkerchiefs (to keep the hair while walking in the convertibles), gloves, wide belts, large jewelry and wallets. -
THE 60´S
In the middle of the decade the mini skirts appeared, the trousers narrowed, the lapels and ties were still used.
The three most influential fashions were rockers, mods and hippies.
The most colorful prints predominate. -
VALENTINO
Valentino Garavani moved to Paris at a young age, pursuing his dream of becoming a seamstress and escaping from Voghera, his native town in Italy. Based in the City of Light, he worked in the workshops of Jean Dessey and Guy Laroche. Soon after he returned to Italy and together with his partner Giancarlo Giammetti founded his own brand: Valentino. -
NIKE
The company was founded in 1964 as "Blue Ribbons Sports" by Phil Knight and Bill Bowerman, and officially became Nike Inc., in 1971. Nike is a sponsor of many high-level athletes and sports teams from around the world, with the famous slogan «Just do it.» , and the logo, created by graphic designer Carolyn Davidson, schematization of a wing of Nike, Greek goddess of victory that gives name to the brand. -
CALVIN KLEIN
Calvin Klein started making coats in the sixties. The minimalism of his clothes, like that of other generation colleagues, gave character to American fashion and endowed the New York Fashion Week with an identity of its own in front of the already consolidated catwalks of Paris or Milan. However, the simplicity and elegance of its proposal did not prevent Calvin Klein to become one of the most provocative, suggestive and controversial brands in the industry thanks to its underwear -
THE 70´S
It was a very diverse time influenced mainly by rock and hippies.
Flowered themes that mix with "retro fashion", highlighting the boots among women.
Cotton was replaced by lycra. -
GIORGIO ARMANI
Giorgio Armani and Sergio Galeotti founded the company in Milan in 1975 with a capital of $10,000. It has around 300 stores in 36 countries. Recently the house has been operating a haute couture, shown in Paris during Couture fashion week, under the name of Armani unlike much of the fashion industry, which is celebrated by massive multi-fashionnational, and are heavily dependent on licensing -
VERSACE
The first boutique was opened in Italy in 1978 and its popularity was immediate. Gianni controlled from design to marketing.In 1982, the brand expanded into jewelry and home accessories.In 1994 the company gained international fame for Elizabeth Hurley’s black dress which has remained one of the designer’s most famous garments.
Gianni Versace had famous clients like Elton John, Michael Jackson. -
THE 80´S
The most emblematic pieces of the decade were the loose and colorful shirts, frequently stamped and with big shoulder pads; also tight pants; faded jeans, vests, straight skirts and miniskirts.
The disco fashion brought extravagant clothes full of sequins, exaggerated shoulders and leather. -
DOLCE & GABANNA
Dolce Gabbana is an Italian fashion firm. It was founded by Domenico Dolce and Stefano Gabbana. Although initially they started designing clothing, the company has now diversified its offering by designing from accessories Dolce Gabbana is very popular for their designs among Hollywood artists; they have designed clothes for Madonna, Gisele Bündchen, Monica Bellucci, Isabella Rossellini, Lady Gaga, Britney Spears, Kylie Minogue. The company’s headquarters are in Milan. -
CENTURY XXI
It begins to speak of urban tribes and a series of brands and styles are associated to each of these "tribes". (punk, streetwear
The suit and the classic dresses are worn only on special occasions and to work in exclusive environments or for the client.
The costumes and dresses of luxury brands are custom made again and paid for exclusivity