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First newspaper published
In 1904 the very first newspaper was published about a house that was for sell -
1729
Benjamin Franklin started the advertising tradition in the U.S -
started magazine advertising
Benjamin Franklen also started magazine advertising -
penny newspaper founded
penny newspaper founded by Benjamin day. revolutionized distribution by selling lots of 100 to boys to sell on the street. -
1837
by 1837 the circulation reached 30,000 -
first advertising agent opens
A man named Volney Palmer was the first true advertising agency man.was in charge of brokering space for ads more than for the actual creation -
convention of advertising agents in NY
James Walter Thompson created the position of account executive and went into general magazine ad. beginning creative ad. -
First full-time retail advertising copywriter
department founder John Wanamaker became the first retailer to hire a full-time advertising copywriter -
first big budget client spent $11,000 on advertisements
the company main course was soap because selling soap was really big in america. -
a cola company got the first registered trademark.
The company bookkeeper came up with the original first mark for the brand, his name was frank robinson. -
N.W. Ayer started a Business Getting Department in their agency
This department was based on the marketing needs of their clients. marketing america had a name call getting business. -
first million dollar advertising client was born
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billboards ads were mostly used during this time
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First sponsored radio was made and aired
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the stock market crashes leaving ad revenue to reach only 1.5 mil
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most successful magazine to be published over 100 mil
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radio became more famous rather than magazine
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1941 was when the first tv broadcast ad
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history of television
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Mary became the first woman first head of advertising
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cigarette ads are no more
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1981 music in Tv became possible
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software programs are invited to get unwanted ads out of here
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regulated advertising