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The first newspaper published
In 1704, the first newspaper
ad was published. Ad for House sale in Boston. -
Ben Franklin Starts Magazine Advertising
Franklin starts magazine advertising with his General Magazine -
First Advertising Agency
The first Advertising Agency opened in 1843 in Philadelphia with Volney Palmer -
First full-time retail advertising copywriter
John Wanamaker became the first retailer to hire a full-time advertising copywriter. This man was John. E Powers aka the father of modern creative advertising -
Coca-Cola Gets Trademark
Bookkeeper of the brand comes up with name. -
The First Million Dollar Advertising Client
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First Sponsored Radio Show Aired
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Magazine Publishes Over 100 Million in Ads.
It was the most financially successful magazine the country
had ever seen, primarily due to ad revenues. -
Television's First Broadcast Ad.
It was an ad for a watch that ticked for 60 seconds. -
Mary Wells Became the First Woman to Head a Major Advertising Agency.
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Music Tv debuted
A new, frenetically paced style of television advertising tried to emulate the music videos that young people were coming to expect. -
Regulating Internet Advertising
This occurred as billings for internet advertising neared the $3 Billion mark.