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In 1704, the first newspaper
ad was published. Ad for House sale in Boston. -
Franklin starts magazine advertising with his General Magazine
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The first Advertising Agency opened in 1843 in Philadelphia with Volney Palmer -
John Wanamaker became the first retailer to hire a full-time advertising copywriter. This man was John. E Powers aka the father of modern creative advertising -
Bookkeeper of the brand comes up with name. -
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It was the most financially successful magazine the country
had ever seen, primarily due to ad revenues. -
It was an ad for a watch that ticked for 60 seconds. -
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A new, frenetically paced style of television advertising tried to emulate the music videos that young people were coming to expect. -
This occurred as billings for internet advertising neared the $3 Billion mark.