History of adv

Papyri

1550 BCE

Egyptian medical papyri are ancient Egyptian texts written on papyrus which permit a glimpse at medical procedures and practices in ancient Egypt. These papyri give details on disease, diagnosis, and remedies of disease, which include herbal remedies, surgery, and magical incantations.

Woodblock printing

249

Woodblock printing, or wood block printing, is a style of relief printing in which artists use carved wooden blocks to press designs onto textiles or paper. The advent of the printing press and other technologies eventually led to less of a need for woodblock printmaking.

First printed book

867

The Diamond Sutra, a Buddhist book from Dunhuang, China from around 868 A.D. during the Tang Dynasty, is said to be the oldest known printed book.

Printing press

1447

Is a mechanical device for applying pressure to an inked surface resting upon a print medium (such as paper or cloth), thereby transferring the ink. It marked a dramatic improvement on earlier printing methods in which the cloth, paper or other medium was brushed or rubbed repeatedly to achieve the transfer of ink, and accelerated the process.

Charlatan

1600

Charlatan is a person practicing quackery or a similar confidence trick in order to obtain money, power, fame, or other advantages through pretense or deception.

Newspaper and advertising -

1633

In 1633, Renaudot created the first ads newspaper,
Feuille d’intelligence.

First Industrial Revolution

1760

The Industrial Revolution was a period of global transition of human economy towards more efficient and stable manufacturing processes that succeeded the Agricultural Revolution, starting from Great Britain, continental Europe, and the United States, that occurred during the period from around 1760 to about 1820–1840.

Lithography

1788

is a planographic method of printing originally based on the immiscibility of oil and water.[2] The printing is from a stone (lithographic limestone) or a metal plate with a smooth surface.

Charles Louis Havas

1831

He was a French writer and journalist , founder of the Agence France-Presse (AFP) news agency . Havas can be considered as the founder of the news agency concept. He translated information from abroad for the French national press, aware of his growing interest in international affairs.

Patent Medicines

1848

Patent medicine promoters pioneered many advertising and sales techniques. Patent medicine advertising often touted exotic ingredients, even if their actual effects came from more practical elements. The producers of many of these medicines used a primitive version of branding to distinguish themselves from their many competitors.

Phineas Barnum

1850

Barnum was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage.

N.W. Ayer & Son

1869

N. W. Ayer & Son was a Philadelphia advertising agency founded in 1869. It called itself the oldest advertising agency in the United States. Named by Francis Ayer after his father N. W. Ayer, it ventured into advertising in 1884.

Art Nouveau

1903

is an international style of art, architecture, and applied art, especially the decorative arts. The style is known by different names in different languages: Jugendstil in German, Stile Liberty in Italian, Modernisme in Catalan, and also known as the Modern Style in English. It was popular between 1890 and 1910 during the Belle Époque period

War advertising

1914

To influence public opinion in favor of the war, they produced films, commissioned colorful posters, published pamphlets and recruited everyday to “sell the war.” These efforts helped create both modern propaganda and spurred the 20th century advertising industry.

Claude Hopkins

1927

Claude C. Hopkins was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced.

Television

1949

Television advertising refers to the process of creating and airing commercials on television with the aim to promote a product or service. TV advertising is one of the most common and effective ways to reach consumers. This is because it offers a wide reach, frequency, and impact.

Political Advertising

1952

Eisenhower Answers America (1952) was the first political spot ad campaign broadcast on television. This research clarifies, amends and expands the accounts of this important first in televised politics.

Madison Avenue

1958

In the 1960s, a group of young people on Madison Avenue in New York shook up the principles of the advertising industry, swapping technique for creativity and introducing a touch of boldness and irreverence to advertisements which hitherto had been based on repetition.

Creative revolution

1959

Burnett, Ogilvy and Bernbach were pioneers for their time, we must not forget that advertising during the last 60 years has traveled a path with many bumps. The appearance and massive use of television, the Internet along with the diversification of media, including social networks, are synonymous with this.

France's agencies

1973

• HAVAS
• PUBLICIS GROUPE
• SEGUELA France was the pioneer of the europe in advertising sector

Shock advertising era

1990

Shock advertising or shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals". It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight" a public policy issue, goods, or services.

Internet and the digital age

2000

Some say the Internet has become the most effective advertising medium ever.
General advantages of Internet:
- Internet offers freedom of expression.
- It crosses borders between countries.
- It is cheap.
- It is difficult to control (even though the rulers of countries such as North
Korea, China and Cuba try to control it).
- It allows interaction.
- Consumers can find plenty of free information online about a vast array of
products and services.

Guerilla Marketing and New trends

2023

Guerrilla marketing is an unconventional form of marketing that uses low-cost tools to maximize results. Among the most commonly accepted definitions of guerrilla marketing is the one that considers it "a set of unconventional ways to achieve traditional goals".