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People balanced into 1 or 2 main classes
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Elaborate detail and intricate tailoring and dressmaking
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The art of dress making
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makred the beginning of technological advances.
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Spinning Jenny, Water Frame, Water Frame
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Fairs and Buzzars were procedures of the Retail store
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Lords & Taylor. & Macys
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3/4 of americans lived in rural area.
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Popularity of sports such as tennis attracted sportswear.
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First were big
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Tennis, swimwear, sports wear created style for sports wear.
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Workers crowded into the industry working conditions becoming appalling.
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Began in Europe & the United States entered in 1917
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Paul Poiret, Gabrielle Channel, Jean Patou
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Specialty stores emerge with new retaiing approaches.
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Chains stores selling lower priced merchandise
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more people moved to the suburbs & owned cars
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so much cred was extended that eventually there was not enough money to back it up.
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People visted the local movie theater 1-2 a week, to take there mind off the depression.
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Couture designers on international fashion remained.
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Frenh couture banded together under the leaderships of Lucien Long
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50% of the US population was under age 25
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Polyester paintsuit almost became a uniform
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Active sportswear was firmly established fashion
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Internation recession beginning in the US & UK & finally reaching Japan and contintal Europe.
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Capture medias attention for fashion and publices imagination with their outland industry creation