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Company creation
The Modelo Brewery is opened in Mexico City by a group of Spanish immigrants. It is a company owned by three families: Fernandez (main head of the company), Aramburuzabala (second in command), and Diez. -
Grupo Modelo's rise
Due to its success with Negra Modelo beer, the company began to expand, acquiring Cervecería del Pacífico and Cervecería Modelo. By 1956, Cervecería Modelo was already a leader in the Mexican beer industry. -
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Expansion through Mexico
Modelo acquired the Modelo del Noroeste Brewery in Ciudad Obregón, Sonora. By 1970, plants had expanded throughout Mexico. Compañía Cervecera del Trópico was founded in Tuxtepec, Oaxaca, and began operations in 1984. Cebadas y Maltas was founded in Calpulapan, Tlaxcala -
Internationalization of Grupo Modelo
Grupo Modelo, in the presentation of Corona, goes international (reaching countries such as Hong Kong, Singapore, Greece, Holland, Germany and Belgium.) -
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Ruling over Mexico's Beer Industry
It is the leader in the production, distribution, and sale of beer in Mexico, with a total market share (domestic and export). Corona ranked first among more than 500 imported beers, having dethroned Heineken. -
Adquisition
Grupo Modelo is part of AB – InBev, the world's largest beer company.