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Lucky Strike Cigarettes
Lucky Strike Cigarettes have advertisements throughout the early and middle of the twentieth century in the United States, however this one I found for the 1920's was particularly interesting. It says "Certainly, 7 out of 10 smokers inhale knowingly... the other 3 inhale unknowingly..." followed by a description of how the companies cigarettes are unlike others and that everyone should want to be inhaling 'Lucky Strike' cigarettes whether they know they are or not. It depicts man in what appe... -
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Gender Biased in Advertisment
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Dr West Toothpaste
This decade brought around the Great Depression in the United States. The economic struggle was felt by almost the entire population of people in the United States. The advertisements in this period of time had to do all that they could to try to sell their products. This meant that woman were very prominently displayed on advertisements throughout the years. With the 19th amendment happening in the decade before hand it was a step back in some ways for woman. The advertisement chosen is one... -
Prince Albert Pipe
The 1940's was a decade filled with war due to World War 2, but at the same time it was also a ravishing time for Hollywood and movie stars, along with new technologies. The forties were a very classic period of time in American history, due to their being such horrible circumstances as the war in Europe, yet the American people made the best of the situation by ignoring what was going on outside of their own country. The advertisement shown is one that shows a man and a woman in a canoe, the... -
Tide Cleaner
The Civil Rights movement gained full momentum in this decade making it a pivot point in American history. The landmark supreme court case of Brown vs Board of Education of Topeka, Kansas brought forth the momentum to fuel the momentum that ended up changing the course of events. With the Civil Rights movement, there was still a very present gender stereotype towards women needing to fulfill the typical housewife mold. The advertisement chosen shows a woman hugging a box of Tide with hearts n... -
Coppertone Tanning
Movements and activism were the scene in the 1960’s. Counterculture was started and took off in the United States and then later elsewhere in the world. It was a phase in which people were very for anti-establishment and anti-authoritarian cultures. This was very helpful when it came to movements such as the Civil Rights movement, anti-war movement, Hispanic and Chicano movement, the second wave of feminism, and gay rights movement. The second wave of feminism and the civil rights movement are.. -
Old Spice Shampoo
The 1970s was a decade of continuation for movements that were started in the decade previous. The role of women was changing rapidly throughout the world, as many women held positions in politics, not just in monarchies. In the United States the fiftieth anniversary of the 19th amendment was commemorated, and women achieved success in places that were never seen before, such as business, socially, famously, and even at home. The wage gap was not eliminated but it became smaller, and the move... -
Budweiser
This decade was a change from the free going decades before it. The Reagan administration was in office at the time, and communism was in full force around the war. The Berlin Wall was up for most of the decade, until falling in 1989 near the end of the Cold War. In society within America, there was more of a conservative view on things as many of the younger generation at the time sought out money and fame instead of happiness, rather than trying to achieve both and happiness at the same time.. -
Gameboy
The 1990s was a decade before the turn of the century, that featured many different events. The Clinton administration was in office, which later lead to controversies involving a sexual affair and real estate investments. The murder of Matthew Shepard happened in this decade, which sparked both international and national coverage and attention, and started a new fight in the LGBT rights. Also happening at the end of this decade was the massacre at Columbine High School, the deadliest school... -
Got Milk? (male)
See female "Got Milk?"Advertisement -
Got Milk? (female)
The turn of the century featured things that were unimaginable in both good and bad ways. The most notable being the terrorist attacks on September 11, 2001, which then lead to the war in Iraq and Afghanistan. It saw both the entire second Bush administration to hold office, and the election of the country’s first African American president. The H1N1 virus was also a major event that happened in the second half of the decade that held international attention for a while. The recession on Wall... -
Clothing Ad Sex Objects
In the year this ad was releases, it was also the 2008 Presidential election. With that being said, it was one of the last years that the population of younger voters, had given the majority of the votes to the Democratic party. Now, the reason behind the amount of democratic votes was associated with the fact that their beliefs supported the younger generations beliefs. In this ad, I'm almost positive that viewing woman as, "sex objects", or "at a man's finger tips would not be in anyones ... -
This Mother's Day...
In 2011, one of several social problems America was facing, was the inequalities in education ranging from race to gender to religion. In the ad, it is depicting a woman, who is being portrayed as a mother, as this ad was also released around mother's day. It's telling women, to "get back to the job that really matters", showing her cleaning in the kitchen. This sexist term dates back as far as I can remember, where women are "meant" to cook, clean, etc... -
Really Good Careers...For Men Only
A large issue surrounding 2012 was an increase in unemployment as well as an increase in in poverty among single mothers. The ad depicts a woman and her child on the street as she is looking for a job to suit her. She comes across a "great opportunity", only to find the job was only fit for a man as the entrance to the job, clearly shows a mans outline. Jobs shouldn't be limited to people simply because of gender, it should be based on skill and capability of completing the job correctly and... -
Women Can't, Should, Need to...
Again we revisit women's rights, as the issue has been a hot topic in discussion for quite some time now. I've seen this ad on the internet many times over, and I always favorite, repost, or share it. The power the simple ad holds goes beyond words. The ad shows 4 different types of women of color/ religion etc. Their mouths are covered with a google search bar where they type in, Women need to..., Women shouldn't...., Women cannot... The results that show up vary from women cannot drive... -
Live Your (His) Fantasy
Prostitution has always occurred. It had never been as large of an issue as it is now. Tying in that social issue with this ad, as it basically shows the main point of prostitution. Women are basically on display with a certain price, and men are allowed to look for the one they want at the price they want for a night of sexual favors. The men goes off, the girl has now just given up her body for money and the deed is done; prostitution in a nutshell. The issue comes in where younger.... -
When Nurture Calls
Women's rights have always been an issue, clearly or this project would be very bland and lacking a point. But in 2014, the argument over women's rights hit an all time high with everything ranging from, rape charges, abortion, women in politics, women in men's job fields, and issues revolving around the female body. This advertisement depicts a group of three college students, females, who created an ad to show how ridiculous it is for women to be expected and pushed away into the bathroom... -
Get Your Game Face On
Link We all know about the entire sports controversy involving domestic abuse and Ray Rice. With the event sparking an entire uproar over domestic abuse. The ad is not a true ad, as it was stated to be edited in the midst of the trial. It shows an ad for football with a cheerleader, stating to, "Get your game face on." But in this case, the girls game face is a black... -
His vs. Hers
A social issue that has always been an issue and the past and continuing today is the payment difference between men and women. Today, the statistic is that women make 77 cents to the men's dollar; thus supporting the view of the advertisement showing about 3/4 of a dollar is on the women's side (hers) and the men's side (his), having the whole dollar. Although the difference can be argued as slight by some people, mainly men, over time that money makes a difference financially. For years now...
