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1930
The lady is serving her husband breakfast, she more portrayed as a maid rather than a wife. With the caption "show her its a mans world", as he is resting because he works the "hardest" between the two, it is her job to provide her husband because that his her job to take care of the husband. -
1940
She has received Hoover, which was the newest and latest item out at the time. As for usually it was advertised towards the women, because its a societal norms and one of the jobs that were expected of women was to clean around the house, this item promoted the cleaning tools should be taken care by the women because it was her job. -
1950
This ad objectifies women in a sexual content. Instead of the add promoting that it's all about protection and its matter of being alert because it a serious topic, it has the woman dressed in an exposing outfit and the men looking her body commenting. There are side comments addressed that are not appropriate to describe the women. It shouldn't be promoted in manner of taking care of real life scenarios, it should be more concerning and informational, it should talk about the pros and cons. -
1960
His wife had burned the dinner, and what he has to say as "joke", is at least you didn't burn the beer. Although she made an effort to make dinner all he had to say was that is the one thing you did right,she made sure that nothing happened to the beer. -
1970
This image shows that women should be aware of their physical representation, she is panicked about spotting a wrinkle on her face.It sends a message that women should make sure that they look ageless and flawless. Wrinkles means your getting old which means your losing your beauty, so it shows that shes insecure thinking that the men won´t find he attractive. -
1980
This advertisement showed the woman shocked to see that the type writer is a computer. It shows that this is not the job for her or that she doesn't understand the technological purpose of the type writer, which can be said that she should stick to being a house wife, which is what she knows "best". -
1990
The photo shows a transportation of the lady on the right is holding a candy bar is chubby, opposed to the one on the left who is holding protein bar is skinny. Instead of promoting that you should love your shape, they show that when you stop eating candy bars you will transform into this slim body. On the right they made the model cover up her body, compared to the girl on the left shes embracing her body in a two piece. -
2010
The man in the photo look miserable,to take care of his own baby. He shows a sense that this is not the job for him to be taking care of his own kid,and that his wife should be the one as "usual" to be with their baby 24/7.You can assume based on the stereotypes that the male is always the one to depend on their wives to nurture their children. Without their wives they are lost on how to take care of their child alone.
