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Fiat was founded in Turin, Italy. The company was founded by Giovanni Agnelli.
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As the company began to gain traction, they decided to change their logo. This logo was more simple than the original. This made their logo more recognizable for customers.
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Fiat changed their logo once again. They kept the basic design of the previous logo but switched the gold to silver and made it more of an oval.
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While the popularity of their automobiles continued to grow, Fiat changed their logo once again. This time, they went back to a basic design. They ditched the color and went with a simple, circular design with the company name very prominent.
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Fiat changed their logo to a red, rectangular image. This logo stayed with them for awhile with slight changes being made every now and then.
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Fiat introduced a new logo, again. This logo just took the rectangular logo and turned it into a circle.
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Fiat bought Lancia, a competitor from their hometown. They also purchased a 50% stake in Sefac-Ferrari
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The Fiat logo was completely transformed. The logo turned blue and was now a long rectangle.
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The employees at Fiat went on strike due to poor work conditions and wages. At the same time, the company suffered from the first oil price shock.
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Fiat was able to beat Ford and purchase Alfa Romeo from the Italian Government. This purchase made them the largest automobile maker in Europe.
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The Fiat logo was once again updated and this time, it didn't even say the company name. They took the previous logo and just took out the letters and empty spaces to create a square with blue and white lines.
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While keeping the color from the previous logo but putting the company name back on to it, this logo was a twist on the early 1900’s logos. It was very different from the previous logo but went back to what the company was used to.
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Due to being stuck in a rough patch, Fiat had to sell 20% of their company to GM for $2.4 billion of GM stock.
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Fiat was forced to request crisis status from their government. They said that over 8000 employees could possibly have to be laid off. This forced them to shut down their Sicilian plant.
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The new logo was an updated version of the blue, circular logo. This logo has remained on their cars since it was designed
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Fiat purchased a 20% stake in Chrysler in return for their technology and North American market. Later that year, Chrysler filed for bankruptcy.
