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The Start
Makeup started becoming more acceptable and Maybelline became more popular. -
Women gain power
Makeup became a way for women to celebrate not having to stay and take care of homes all the time. They used makeup to express themselves. -
The Rise of a Hollywood Icon
Joan Crawford her makeup look became more popular than ones of the 1920's. Also a result of the after math of the Great Depression. -
World War 2 impact on makeup
The scarcity of materials made makeup options limited. It began to cause a trend of more natural makeup looks. -
Marilyn Monroe
All because of her success in cinema, made women feel they needed to look flawless at all times. Makeup became more popular and heavier. -
Women's Rights effect on makeup
Due to women's rights movements taking off makeup became more simple and less about glamour. The focus was on heavy eye makeup if women were to wear a lot of makeup. -
Skin health becomes important
With the music industry changing everyone saw big hair, glitter, and disco themed style. Caused focus on skin health and paved the way to tinted moisturiser, and fake tan. -
Powerful Women
Since women made their big break into the business world, they decided to go big on makeup looks. Since Blondie and Madonna became popular so did vivid colors. -
Darker is Better
Goth and grunge makeup became popular due to the introduction of many sub-cultures. -
Britney Spears
Lots of glitter, shimmer and gloss. Fake tan also became very popular. -
New Celebrities, New Makeup
Fuller eyebrows and face contouring became popular at this time thanks to many new and upcoming celebrities. -
Todays makeup
Now days more designs have been created and more products have been made and made safer.