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Nike signed Michael Jordan
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Period: to
1980-2015
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The Jordan 1 was made
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intro of Air Jordan 3
designed by tinker hatfield -
release of the Jordan 6
worn by Jordan during his first championship which made people have to have them -
Jordan winning his first championship
He wore the Jordan 6 which elevated the brand and furthered the success. -
The dream team
Michael wore the 7's at the Olympics showing a worldwide exposure for the shoes -
Air Jordan 11
considered the best shoe made, this shoe was made stylish on and off the court and also he wore this shoe on his first game back after his retirement. which was a huge moment. -
The retro released
the re releases of the classic helped the model stay relevant and was also a way to show new and old sneaker heads get intrigued again -
The launched of the Jordan brand
Nike finally gave Jordan its own brand -
expansion into fashion
collaborations with designers and influences began, and the transformation of the Jordan's became the biggest fashion statement in history.