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FOMO increased
Facebook and Instagram really eventuates the feeling of "fear of missing out" and has triggered anxiety and self-esteem problems. -
TikTok was created
We begin to see the influencer landscape change and signs of disruption are showing, and thats with the creation of TikTok because they have gained all the momentum. -
Virtual Assistants become more popular
As an extension of advances in AI, we can expect to see the popularity of virtual assistants like Alexa and Google Home gain even more popularity in the public consciousness. That’s because it’s increasingly obvious the public is warming to conversational social media interfaces. -
The rise of COVID-19
Social media was used differently once the pandemic hit. Many things were pushed onto people that they didn't accept and caused a lot of issues with businesses and how they had to use social media. -
Black Lives Matter
2020 witnessed the biggest convergence of both societal and personal needs like never before. The #BlackLivesMatter raised the stakes for how brands communicated on social media. Brands were forced to take a stand on such issues; neutrality was no longer the safe option like it had been previously in such instances, and those that pivoted fast enough with transparency were clear winners. Social media paved the way for such things to be enforced.