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#MeToo Movement
Twitter and Facebook
The #MeToo movement gained momentum on social media platforms like Twitter and Facebook, allowing survivors to share their stories and experiences of sexual harassment and assault. This digital movement spurred conversations about gender-based violence. -
Yellow Vest Protests
Facebook and Twitter Protesters organized and mobilized through Facebook groups and Twitter hashtags, allowing them to coordinate demonstrations, share real-time updates, and express their grievances against government policies. -
Teen E-Cigarette Epidemic
Instagram and Snapchat
Vaping companies used Instagram and Snapchat to target young users with enticing visuals and promotions. This led to a surge in teenage e-cigarette use and a public health crisis. -
Black Lives Matter Protests
Twitter, Instagram, and TikTok Activists and protesters used social media to document instances of police brutality, share personal stories, and raise awareness of racial injustice. The viral spread of videos, images, and the #BlackLivesMatter hashtag played a significant role in global solidarity. -
COVID-19 Misinformation
Facebook, Twitter, and YouTube
Social media was a breeding ground for the spread of misinformation and conspiracy theories related to COVID-19. False claims about the virus, treatments, and vaccines proliferated on platforms like Facebook, Twitter, and YouTube, leading to public confusion and mistrust. -
Metaverse and Virtual Reality Hype
Twitter, YouTube, and TikTok
In 2022, social media played a significant role in promoting the concept of the metaverse and virtual reality experiences. Platforms like Twitter, YouTube, and TikTok featured content creators, developers, and enthusiasts discussing and showcasing the possibilities of the metaverse. This led to increased interest in virtual reality technologies, digital experiences, and investments in the space.