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Period: to
Ten Pound Poms
Over 1 million people paid £10 cruise fare to Australia, with the majority travelling with PO. These passengers were referred to as Ten Pound Poms.
[Social Economic changes] -
Period: to
Growth of cruises
During this period several major cruise lines were founded including princess cruises (1965), Norwegian Cruise Line (1966), Royal Caribbean (1968), MSC (1970), Carnival cruises (1989) and Silversea (1994). This significantly increased the number of cruise lines available, each offering a wide range of products and services. -
Love Boat launches on TV
In 1977, Love Boat launched in 1977 as romantic comedy drama set on MS Pacific princess. This became a big contributor to the increase in popularity of cruising.
[Customer Type Demand] -
Period: to
More new cruise lines emerge
Several new cruise lines are emerged including Celebrity cruises (1989), Disney cruise line (19950, regent seven sea (1990) and silver sea (1994). This once again expanded the choice customers had when selecting a cruise holiday
[Customer Type Demand] -
Growth of large corporations
Cunard is purchased by carnival corpor4ationsw in 1998, increasing the number of cruise lines they own. During this period, Royal Caribbean group also continue to expand and introduce a new cruise lines.
[Integration] -
Internet at sea
The first cruise ship to have internet at sea is launched in 1999, Norwegian Sky becomes the first cruise ship to offer an internet Café with paid pay as you go internet access.
[technological advances] -
Carnvial corporation Acquire P&O cruise
PO Cruises is acquired by Carnival Corporation in 2003.
[Integration] -
Period: to
Launch of the three queens
Cunard launch three new ships which are known as the 'three queens'. Queen Mary 2 (20040, Queen Victoria (2007) and Queen Elizabeth (2010).
[Technological advances] -
Oasis of the sea launches
Royal Caribbean launch oasis of the seas which becomes the worlds larges cruise ship, capable of carrying over six thousand passengers, it includes an outdoor aqua theatre -
Virgi Group Announce Virgin Voyages
Virgin voyages is announced and plan to offer adult only cruises. Their first cruise ship, Scarlet lady launched in 2021.
[Customer Type demand]
[Tour operator integration] -
P&O Lunch Britania
PO launch Britannia which becomes the largest vessel created for British market.
[Technological development]
[Customer type demand] -
Period: to
Covid 19 pandemic
The global cruise industry collapses as governments around the world introduce travel restrictions, in 2020 diamond princess is quarantines off japan for two weeks until passengers and crew were evacuated. 712 people were infected with covid 19. nearly 30 cruise ships were scrapped during the pandemic -
Icon of the seas set sail
Royal Caribbean launch icon of the seas, which becomes the worlds largest cruise ship capable of carrying a maximum of 7,600 passengers and 2350 crew. it includes the largest swim up bar at sea ice skating