-
Model A
The script lettering was first used on company communications in 1903 but the first production car, the Model A, received special treatment. Ford produced the first logo for the car, complete with an art nouveau border – very fashionable at the time. -
Winged Script
By 1906, a more developed form of script appeared with long-tailed "F" and "D" letters and known as the "script with wings". This logo was used on all Ford cars up to the end of 1910 when the lettering was revised again in the form that is still in use today. The Ford script trademark was registered at the United States Patent Office in 1909. -
The Universal car
For a brief time, Ford did move away from the oval design and used a winged triangle design on their cars. Originally designed to symbolise speed, lightness, grace and stability, the logo was produced in orange or dark blue and carried the words "The Universal Car". Henry Ford disliked the design and it was swiftly discontinued. -
First oval
The first Ford oval was first used in 1907 by British agents Perry, Thornton and Schreiber - the forerunners of the original Ford Motor Company Limited of Great Britain. This oval was used to advertise the Ford as the "hallmark for reliability and economy". -
Blue oval
The new Model A for 1927 was the first Ford vehicle to carry the Ford oval as a radiator badge. With the familiar deep royal blue background that we know today, the logo was used on many cars until the end of the 1950s. Although used consistently on company communications, the Ford oval badge was not used on Ford vehicles again until the mid-1970s. -
diamond
In 1957 it was decided to change the shape of an oval, giving it a diamond shape, but the logo practically was not used in cars, instead of it, a sign «Ford» was placed on a radiator. -
elongated oval
In 1976 to the classic oval form was returned, but it became more elongated. Blue color has got a bit lighter and received silver (oval rim and letters). As a result, it has become more voluminous and modern. Starting this year, Ford emblem began to be used worldwide in all vehicles of the company. -
current logo
Recent changes of the logo were implemented in 2003 in honor of the centenary of the company. Designers decided to combine old and new features, but, in fact, these changes are quite minor. Today we can see the most recognizable Ford logo, which is now called «Centennial Blue Oval» (Century of blue oval). -
Future Ford Logo?
Who knows what the future will hold for the Ford logo.
