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Bauer turns 23
In 1875, Ludolph Bauer turned 23 when he set up a printing plant in Hamburg to produce business cards. As well as taking on various printing jobs, he launched the local advertising newspaper Rothenburgersorter Zeitung. -
Working up to the top
This is later followed by a radio magazine which quickly reached sales of over a half a million copies weekly. The publishing house works its way to the top after the Second World War with listing guides and youth magazines. -
T.V and Radio
The magazines Quick, Revue and Bravo become firm fixtures in every German household. In the 1970s, the first weekly women’s magazines were created with tina and bella. A few years later, Bauer buys a stake in the TV broadcaster RTL II and the radio station Radio Hamburg and later Volksstimme was also added to the portfolio. -
The international take over
With great-grandson Heinz Heinrich Bauers leap across the “big pond”, he drove the internationalisation of the company: in 1981, the Hamburg-based publisher launches Woman’s World as the first weekly women’s magazine in the USA – a million-selling success! The British and Polish markets follow in 1987 and 199. The publisher adapts successful German magazines for its readers abroad and launches numerous new brands. -
The digital era
Successful magazine concepts were extended to the Internet establishing cross-media brand families. Print and digital media combine smoothly: for example, people magazine heat – launched in the UK in 2000 – naturally includes the online portal heatworld.com and the radio station heatradio. -
Poland, Australia and New Zealand
Bauer Media’s international activities also extended to the radio business: Polish radio station chain BROKER FM was added in 2007 and Emap’s UK radio stations in 2008. Yvonne Bauer successfully builds on her father’s international strategy. Bauer Media Group then acquired the publisher ACP in Australia and New Zealand. -
Europe’s number 1
In 2015, the media company’s expansion continued: with the purchase of the Scandinavian SBS Group. Bauer Media Group became Europe’s number 1 radio station operator. -
Where now?
Bauer Media Group is constantly developing new people, women’s and food magazines. The latest titles include the magazines Closer and InTouch in the USA, Meins and MYWAY in Germany and Yours in Australia. By taking over international brands like COSMOPOLITAN, JOY and SHAPE in Germany, and Elle Australia and Harper’s BAZAAR in Australia, they constantly continue to strengthen their portfolio – underlining once again the importance of print magazines for Bauer Media.